ACTIVE

MARKETING DEVELOPMENT

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Financial year 2024 · closed on 31/12/2024

Net result

154,1 k €

+21.2% YoY

Gross margin

568,1 k €

+2.8% YoY

Equity

538,4 k €

+12.6% YoY

Workforce

0,0 ETP

-100.0% YoY

What does MARKETING DEVELOPMENT do?

MARKETING DEVELOPMENT is a Public limited company incorporated in 1977. Its main activity is: Market research and public opinion polling. Its registered office is in Aartselaar.

Legal situation

● Normal situation

BCE/KBO no. / VAT

BE 0417.410.794

Incorporation

22/06/1977

Legal form

Public limited company

Registered office

Koekoekstraat 148 box B
2630 Aartselaar · FlandreSee on map

Contributed capital

65 000,00 €

Latest accounts

31/12/2024

Average workforce

0,0 ETP

Activities (NACE)

73200Market research and public opinion polling· main 73200Market research and public opinion polling 74131Specialised design activities

Joint committees (2)

2000
218

Signals

ProfitableSolid equityLow riskGood liquidityPositive cashflowPositive EBITDAHealthy social debts

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Health score

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✦ Verdict · Analyst summary

Financials

Trend over 19 financial years

	2024		2023		2022		2021		2020		2019		2018		2017		2016		2015		2014		2013		2012		2011		2010		2009		2008		2007		2006
Income statement
Gross margin	568,1 k €	+2.8%	552,8 k €	+1.6%	543,8 k €	-9.2%	598,8 k €	-0.8%	603,4 k €	-28.5%	843,6 k €	+2.2%	825,1 k €	+4.5%	789,2 k €	-13.0%	906,7 k €	-8.1%	986,9 k €	-1.3%	999,7 k €	-17.5%	1,2 M €	-13.0%	1,4 M €	+1.1%	1,4 M €	-12.1%	1,6 M €	-7.6%	1,7 M €	-15.9%	2 M €	-7.3%	2,2 M €	+3.9%	2,1 M €
EBITDA	239,7 k €	+24.5%	192,5 k €	-3.8%	200,2 k €	+43.1%	139,9 k €	+73.8%	80,5 k €	-31.9%	118,3 k €	+37.6%	86 k €	-7.3%	92,7 k €	-28.2%	129 k €	+5.8%	122 k €	+41.7%	86,1 k €	-55.6%	193,9 k €	-11.7%	219,5 k €	-2.9%	226,2 k €	-7.7%	245 k €	+2.1%	239,9 k €	-16.4%	287 k €	-1.7%	292 k €	+3.2%	282,8 k €
Operating result	217,6 k €	+23.7%	176 k €	-4.6%	184,4 k €	+49.0%	123,7 k €	+87.2%	66,1 k €	-36.2%	103,6 k €	+48.1%	69,9 k €	-9.7%	77,4 k €	-32.0%	113,8 k €	+11.7%	101,9 k €	+56.5%	65,1 k €	-61.8%	170,4 k €	-14.1%	198,2 k €	-2.5%	203,4 k €	-7.5%	219,9 k €	+0.8%	218,2 k €	-10.4%	243,4 k €	-3.7%	252,6 k €	+1.2%	249,6 k €
Net result	154,1 k €	+21.2%	127,1 k €	-6.4%	135,8 k €	+49.4%	90,9 k €	+103%	44,8 k €	-41.6%	76,6 k €	+49.5%	51,3 k €	+15.0%	44,6 k €	-39.8%	74,1 k €	+26.7%	58,5 k €	+60.7%	36,4 k €	-65.3%	104,9 k €	-16.8%	126,1 k €	-0.9%	127,2 k €	-7.6%	137,6 k €	-1.2%	139,2 k €	-14.7%	163,2 k €	-3.4%	168,9 k €	+19.8%	141 k €
Balance sheet
Equity	538,4 k €	+12.6%	478,1 k €	+3.2%	463,5 k €	+5.3%	440,2 k €	+8.5%	405,5 k €	+12.4%	360,8 k €	+27.0%	284,1 k €	+7.6%	264,1 k €	-2.0%	269,5 k €	-4.7%	283 k €	-4.7%	297 k €	+14.0%	260,6 k €	-7.2%	280,7 k €	-9.7%	310,9 k €	-16.2%	371,2 k €	-11.8%	421,1 k €	-10.3%	469,4 k €	+0.1%	468,7 k €	+1.4%	462,4 k €
Total assets	709,1 k €	+2.7%	690,5 k €	+4.5%	660,8 k €	+5.8%	624,7 k €	+23.4%	506,3 k €	-0.0%	506,3 k €	+8.3%	467,3 k €	-16.9%	562,2 k €	-10.0%	624,4 k €	-13.3%	720,3 k €	+4.0%	692,7 k €	-23.6%	906,1 k €	-8.7%	992,6 k €	-9.8%	1,1 M €	-12.0%	1,3 M €	+8.2%	1,2 M €	-12.1%	1,3 M €	-0.9%	1,3 M €	-6.2%	1,4 M €
Cash	463,1 k €	+3.0%	449,5 k €	-6.7%	481,8 k €	+36.1%	354,1 k €	+60.7%	220,3 k €	-9.3%	242,9 k €	+27.5%	190,5 k €	-36.6%	300,5 k €	+1.5%	296 k €	-14.1%	344,6 k €	+11.3%	309,5 k €	-30.3%	443,7 k €	+56.3%	284 k €	-46.5%	530,7 k €	-13.8%	615,9 k €	+31.4%	468,8 k €	+28.3%	365,3 k €	+20.4%	303,4 k €	+0.6%	301,6 k €
Debts	170,7 k €	-19.6%	212,4 k €	+7.6%	197,3 k €	+6.9%	184,6 k €	+83.4%	100,6 k €	-30.8%	145,5 k €	-18.7%	179 k €	-33.5%	269 k €	-7.2%	289,9 k €	-18.9%	357,3 k €	+20.8%	295,7 k €	-32.1%	435,4 k €	-6.7%	466,8 k €	-13.5%	539,9 k €	+12.7%	479,3 k €	+14.1%	420 k €	-26.5%	571,6 k €	-3.8%	594 k €	-13.4%	685,9 k €
Other
Workforce	0,0 ETP	-100%	5,3 ETP		–		–		9,9 ETP	-32.7%	14,7 ETP	-6.4%	15,7 ETP	0.0%	15,7 ETP	-2.5%	16,1 ETP	-11.5%	18,2 ETP	-11.7%	20,6 ETP	-5.1%	21,7 ETP	-4.4%	22,7 ETP	-0.9%	22,9 ETP	-6.1%	24,4 ETP	-15.6%	28,9 ETP	-15.2%	34,1 ETP	-8.1%	37,1 ETP	-1.1%	37,5 ETP

Estimate

Indicative valuation

As an indication, this company is worth

between 1 M€ and 2,5 M€

See the valuation

Governance

Board of directors

Seen on filing of 31/12/2024 · 3 active · 16 ended

Active mandates

Danny WYNANTS

Director

Active

ELLEN VEREYCKEN

Director

Active

LEO VEREYCKEN

Managing director

Active

Ended mandates

Danny WYNANTS

Director · since 23 mai 2023 · until 22 mai 2029

Ended

Ellen VEREYCKEN

Director · since 23 mai 2023 · until 22 mai 2029

Ended

Leo VEREYCKEN

Managing director · since 23 mai 2023 · until 22 mai 2029

Ended

DANY WYNANTS

Director · since 01 janvier 2016 · until 25 mai 2016

Ended

Annual accounts

Full financial information

	2024	2023	2022	2021	2020	2019
Type of account	Abridged model	Abridged model	Micro model	Micro model	Abridged model	Abridged model
Start of the financial year	01/01/2024	01/01/2023	01/01/2022	01/01/2021	01/01/2020	01/01/2019
Closing of the financial year	31/12/2024	31/12/2023	31/12/2022	31/12/2021	31/12/2020	31/12/2019
Length of the financial year	12 months	12 months	12 months	12 months	12 months	12 months
Filing date	13/06/2025	31/05/2024	15/06/2023	10/06/2022	31/07/2021	30/07/2020
General meeting	12/06/2025	29/05/2024	31/05/2023	25/05/2022	26/05/2021	27/05/2020
Currency of the financial year	EUR	EUR	EUR	EUR	EUR	EUR
NBB quality label	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls

Ratios

Financial ratios

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Filings

Annual accounts filings

19 filings with the NBB

Model	Closing	General meeting	Filed	Language	Document
Abridged model	31/12/2024	12/06/2025	13/06/2025	Dutch	PDF
Abridged model	31/12/2023	29/05/2024	31/05/2024	Dutch	PDF
Micro model	31/12/2022	31/05/2023	15/06/2023	Dutch	PDF
Micro model	31/12/2021	25/05/2022	10/06/2022	Dutch	PDF
Abridged model	31/12/2020	26/05/2021	31/07/2021	Dutch	PDF
Abridged model	31/12/2019	27/05/2020	30/07/2020	Dutch	PDF
Abridged model	31/12/2018	22/05/2019	24/06/2019	Dutch	PDF
Abridged model	31/12/2017	23/05/2018	30/07/2018	Dutch	PDF
Abridged model	31/12/2016	24/05/2017	31/07/2017	Dutch	PDF
Abridged model	31/12/2015	25/05/2016	25/08/2016	Dutch	PDF
Abridged model	31/12/2014	20/05/2015	25/08/2015	Dutch	PDF
Abridged model	31/12/2013	28/05/2014	26/08/2014	Dutch	PDF
Abridged model	31/12/2012	22/05/2013	28/08/2013	Dutch	PDF
Abridged model	31/12/2011	23/05/2012	31/08/2012	Dutch	PDF
Abridged model	31/12/2010	25/05/2011	29/08/2011	Dutch	PDF
Abridged model	31/12/2009	26/05/2010	25/08/2010	Dutch	PDF
Abridged model	31/12/2008	27/05/2009	25/08/2009	Dutch	PDF
Abridged model	31/12/2007	28/05/2008	26/08/2008	Dutch	PDF
Abridged model	31/12/2006	23/05/2007	27/08/2007	Dutch	PDF

Estimate

Indicative valuation

Order of magnitude

As an indication, this company is worth

between 1 M€ and 2,5 M€

The detail comes with the Business plan: low and high bounds, the valuation bridge for each financial year, transaction multiples by sector and size, group valuation and exports.

Discover the Business plan

Disclaimer

Indicative estimate based on public sector multiples and the filed annual accounts. It is neither a certified valuation nor financial or investment advice.

Governance

Board of directors

Seen on filing of 31/12/2024 · 3 active · 16 ended

Active mandates

Danny WYNANTS

Director

Active

ELLEN VEREYCKEN

Director

Active

LEO VEREYCKEN

Managing director

Active

Ended mandates

Danny WYNANTS

Director · since 23 mai 2023 · until 22 mai 2029

Ended

Ellen VEREYCKEN

Director · since 23 mai 2023 · until 22 mai 2029

Ended

Leo VEREYCKEN

Managing director · since 23 mai 2023 · until 22 mai 2029

Ended

DANY WYNANTS

Director · since 01 janvier 2016 · until 25 mai 2016

Ended

Shareholders

Ownership and network

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Belgian Official Gazette

Belgian Official Gazette publications

Mandates25/05/2023
STATUTEN (VERTALING, COÖRDINATIE, OVERIGE WIJZIGINGEN, ) - BENAMING - DOEL - ONTSLAGEN - BENOEMINGEN
PDF
Mandates07/07/2022
ONTSLAGEN - BENOEMINGEN
PDF
Registered office07/11/2018
MAATSCHAPPELIJKE ZETEL - ADRESSEN ANDERS DAN MAATSCHAPPELIJKE ZETEL
PDF
Mandates01/07/2016
ONTSLAGEN - BENOEMINGEN
PDF
Mandates26/01/2016
ONTSLAGEN - BENOEMINGEN
PDF
Mandates18/04/2011
ONTSLAGEN - BENOEMINGEN
PDF

Source: Belgian Official Gazette

Competition

Similar companies

A company's peers, by sector and size, are included in the Business plan.

See the Business plan

2024
Annual accounts 2024154,1 k €↑
2023
Annual accounts 2023127,1 k €↓
2022
Annual accounts 2022135,8 k €↑
2021
Annual accounts 202190,9 k €↑
2020
Annual accounts 202044,8 k €↓
2019
Annual accounts 201976,6 k €↑
2018
Annual accounts 201851,3 k €↑
2017
Annual accounts 201744,6 k €↓
2016
Annual accounts 201674,1 k €↑
2015
Annual accounts 201558,5 k €↑
2014
Annual accounts 201436,4 k €↓
2013
Annual accounts 2013104,9 k €↓
2012
Annual accounts 2012126,1 k €↓
2011
Annual accounts 2011127,2 k €↓
2010
Annual accounts 2010137,6 k €↓
2009
Annual accounts 2009139,2 k €↓
2008
Annual accounts 2008163,2 k €↓
2007
Annual accounts 2007168,9 k €↑
2006
Annual accounts 2006141 k €
22/06/1977
IncorporationPublic limited company

10/15	1 240 000	1 180 000	1 050 000
70	8 630 000	8 120 000	7 940 000
9904	412 000	388 000	301 000
17/49	2 970 000	3 140 000	3 380 000
9087	24,3	23,1	21,8

MARKETING DEVELOPMENT

Overview

What does MARKETING DEVELOPMENT do?

Trend over 19 financial years

Indicative valuation

Board of directors

Financials

Full financial information

Financial ratios

Annual accounts filings

Valuation

Indicative valuation

Directors & structure

Board of directors

Ownership and network

Publications

Belgian Official Gazette publications

Similar companies

Similar companies

Timeline