Promo
0427.438.616 · rovalta.com · 24/09/2026
ACTIVE
Promo
Financial year 2025 · closed on 31/12/2025
Net result
-67,2 k €
-132.3% YoY
Gross margin
142,1 k €
-71.4% YoY
Equity
1,5 M €
-4.3% YoY
Workforce
0,0 ETP
Overview
What does Promo do?
Promo is a Public limited company incorporated in 1984. Its registered office is in Merelbeke-Melle.
Legal situation
● Normal situation
BCE/KBO no. / VAT
BE 0427.438.616
Incorporation
26/10/1984
Legal form
Public limited company
Registered office
Koningin Astridlaan 79
9820 Merelbeke-Melle · FlandreSee on map
9820 Merelbeke-Melle · FlandreSee on map
Contributed capital
490 000,00 €
Latest accounts
31/12/2025
Average workforce
0,0 ETP
Signals
Solid equityPositive cashflowPositive EBITDA
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Financials
Trend over 20 financial years
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | ||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | |||||||||||||||||||||||||||||||||||||||
| Gross margin | 142,1 k € | -71.4% | 497,4 k € | -14.8% | 583,4 k € | +489% | 99,1 k € | -17.9% | 120,7 k € | -12.2% | 137,4 k € | -72.8% | 505 k € | +300% | 126,3 k € | -16.0% | 150,4 k € | -9.7% | 166,5 k € | +22.4% | 136 k € | +11.2% | 122,4 k € | +25.1% | 97,8 k € | +6.2% | 92,1 k € | +32.3% | 69,6 k € | -12.8% | 79,9 k € | -25.9% | 107,9 k € | +14.6% | 94,1 k € | +5.2% | 89,5 k € | -10.0% | 99,4 k € |
| EBITDA | 120,4 k € | -74.5% | 472,2 k € | -15.7% | 560,3 k € | +615% | 78,3 k € | -19.4% | 97,2 k € | -14.8% | 114,1 k € | -76.4% | 482,7 k € | +360% | 104,9 k € | -18.9% | 129,3 k € | -11.5% | 146,1 k € | +23.2% | 118,6 k € | +14.0% | 104 k € | +29.9% | 80,1 k € | +8.6% | 73,7 k € | +55.0% | 47,6 k € | -21.3% | 60,4 k € | -32.8% | 89,9 k € | +17.2% | 76,7 k € | +7.5% | 71,4 k € | -12.5% | 81,6 k € |
| Operating result | -19,7 k € | -106% | 333,5 k € | -23.7% | 437 k € | +1694% | -27,4 k € | -26.2% | -21,7 k € | -380% | -4,5 k € | -101% | 356,6 k € | +1291% | -30 k € | -308% | -7,3 k € | -171% | 10,4 k € | +286% | -5,6 k € | -1.1% | -5,5 k € | +25.4% | -7,4 k € | +8.9% | -8,1 k € | +79.1% | -38,8 k € | -42.2% | -27,3 k € | -105% | -13,3 k € | -573% | -2 k € | -15.5% | -1,7 k € | -113% | 13,5 k € |
| Net result | -67,2 k € | -132% | 207,8 k € | -25.9% | 280,4 k € | +693% | -47,3 k € | -294% | -12 k € | +68.3% | -37,8 k € | -115% | 257,4 k € | +1233% | -22,7 k € | +8.4% | -24,8 k € | -363% | -5,4 k € | +71.2% | -18,6 k € | -107% | 281 k € | +3808% | 7,2 k € | -97.8% | 325,9 k € | +118% | 149,2 k € | +607% | -29,4 k € | -140% | 73,4 k € | +319% | 17,5 k € | -95.2% | 369 k € | +4930% | -7,6 k € |
| Balance sheet | |||||||||||||||||||||||||||||||||||||||
| Equity | 1,5 M € | -4.3% | 1,6 M € | +14.6% | 1,4 M € | +26.2% | 1,1 M € | -28.1% | 1,5 M € | +2.8% | 1,5 M € | -2.5% | 1,5 M € | -27.7% | 2,1 M € | -1.1% | 2,1 M € | -2.1% | 2,1 M € | -2.1% | 2,2 M € | -0.8% | 2,2 M € | +14.7% | 1,9 M € | +0.4% | 1,9 M € | +20.7% | 1,6 M € | +10.5% | 1,4 M € | -45.3% | 2,6 M € | +2.9% | 2,5 M € | +0.7% | 2,5 M € | +17.2% | 2,1 M € |
| Total assets | 3,2 M € | -6.2% | 3,4 M € | +0.6% | 3,4 M € | +24.4% | 2,7 M € | -14.9% | 3,2 M € | -3.1% | 3,3 M € | -3.9% | 3,5 M € | +9.4% | 3,2 M € | -4.7% | 3,3 M € | -3.2% | 3,4 M € | +4.0% | 3,3 M € | -0.8% | 3,3 M € | +13.2% | 2,9 M € | -1.3% | 3 M € | +9.9% | 2,7 M € | -13.2% | 3,1 M € | -11.1% | 3,5 M € | +2.5% | 3,4 M € | +0.6% | 3,4 M € | +20.9% | 2,8 M € |
| Cash | 341,3 k € | -20.4% | 428,8 k € | +7.8% | 397,7 k € | +91.2% | 208,1 k € | -59.1% | 508,7 k € | +3.4% | 491,8 k € | -9.6% | 543,9 k € | +246% | 157,3 k € | -11.9% | 178,5 k € | +7.8% | 165,6 k € | +83.3% | 90,4 k € | -63.9% | 250,6 k € | +9.0% | 229,8 k € | -31.9% | 337,4 k € | +636% | 45,8 k € | -84.5% | 295,2 k € | -48.5% | 573,5 k € | +172% | 210,5 k € | -73.0% | 778,4 k € | +181% | 277,2 k € |
| Debts | 1,3 M € | -7.9% | 1,4 M € | -14.9% | 1,7 M € | +19.8% | 1,4 M € | +0.3% | 1,4 M € | -7.3% | 1,5 M € | -6.2% | 1,6 M € | +95.1% | 830,5 k € | -8.8% | 910,9 k € | -4.6% | 954,9 k € | +26.6% | 754,4 k € | +1.8% | 740,8 k € | -1.0% | 748,2 k € | -2.5% | 767,3 k € | +1.8% | 753,8 k € | -45.1% | 1,4 M € | +143% | 565,1 k € | +5.2% | 537,1 k € | +2.8% | 522,3 k € | +6.1% | 492,1 k € |
| Other | |||||||||||||||||||||||||||||||||||||||
| Workforce | 0,0 ETP | 0,0 ETP | 0,0 ETP | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | – | |||||||||||||||||||
Estimate
Indicative valuation
As an indication, this company is worth
between 1 M€ and 2,5 M€
See the valuationGovernance
Board of directors
Seen on filing of 31/12/2025 · 1 active · 16 ended
At this address
Other companies at this address
Financials
Annual accounts
Full financial information
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|
| Type of account | Abridged model | Abridged model | Abridged model | Abridged model | Abridged model | Abridged model |
| Start of the financial year | 01/01/2025 | 01/01/2024 | 01/01/2023 | 01/01/2022 | 01/01/2021 | 01/01/2020 |
| Closing of the financial year | 31/12/2025 | 31/12/2024 | 31/12/2023 | 31/12/2022 | 31/12/2021 | 31/12/2020 |
| Length of the financial year | 12 months | 12 months | 12 months | 12 months | 12 months | 12 months |
| Filing date | 31/07/2026 | 11/08/2025 | 11/07/2024 | 22/06/2023 | 22/04/2022 | 06/08/2021 |
| General meeting | 30/06/2026 | 31/05/2025 | 25/05/2024 | 27/05/2023 | 25/03/2022 | 29/05/2021 |
| Currency of the financial year | EUR | EUR | EUR | EUR | EUR | EUR |
| NBB quality label | Satisfying controls | Satisfying controls | Satisfying controls | Satisfying controls | Satisfying controls | Satisfying controls |
Ratios
Financial ratios
Looking for more information about this company?
Try for 7 daysFilings
Annual accounts filings
20 filings with the NBB
| Model | Closing | General meeting | Filed | Language | Document |
|---|---|---|---|---|---|
| Abridged model | 31/12/2025 | 30/06/2026 | 31/07/2026 | Dutch | |
| Abridged model | 31/12/2024 | 31/05/2025 | 11/08/2025 | Dutch | |
| Abridged model | 31/12/2023 | 25/05/2024 | 11/07/2024 | Dutch | |
| Abridged model | 31/12/2022 | 27/05/2023 | 22/06/2023 | Dutch | |
| Abridged model | 31/12/2021 | 25/03/2022 | 22/04/2022 | Dutch | |
| Abridged model | 31/12/2020 | 29/05/2021 | 06/08/2021 | Dutch | |
| Abridged model | 31/12/2019 | 30/05/2020 | 24/08/2020 | Dutch | |
| Micro model | 31/12/2018 | 25/05/2019 | 03/07/2019 | Dutch | |
| Micro model | 31/12/2017 | 26/05/2018 | 31/08/2018 | Dutch | |
| Micro model | 31/12/2016 | 27/05/2017 | 18/07/2017 | Dutch | |
| Abridged model | 31/12/2015 | 30/06/2016 | 31/08/2016 | Dutch | |
| Abridged model | 31/12/2014 | 30/05/2015 | 24/08/2015 | Dutch | |
| Abridged model | 31/12/2013 | 31/05/2014 | 30/08/2014 | Dutch | |
| Abridged model | 31/12/2012 | 25/05/2013 | 27/08/2013 | Dutch | |
| Abridged model | 31/12/2011 | 26/05/2012 | 30/05/2012 | Dutch | |
| Abridged model | 31/12/2010 | 28/05/2011 | 16/06/2011 | Dutch | |
| Abridged model | 31/12/2009 | 29/05/2010 | 18/06/2010 | Dutch | |
| Abridged model | 31/12/2008 | 30/05/2009 | 02/06/2009 | Dutch | |
| Abridged model | 31/12/2007 | 31/05/2008 | 16/06/2008 | Dutch | |
| Abridged model | 31/12/2006 | 26/05/2007 | 30/08/2007 | Dutch |
Valuation
Estimate
Indicative valuation
Order of magnitude
As an indication, this company is worth
between 1 M€ and 2,5 M€
The detail comes with the Business plan: low and high bounds, the valuation bridge for each financial year, transaction multiples by sector and size, group valuation and exports.
Disclaimer
Indicative estimate based on public sector multiples and the filed annual accounts. It is neither a certified valuation nor financial or investment advice.
Directors & structure
Publications
Belgian Official Gazette
Belgian Official Gazette publications
- Restructuring25/10/2022KAPITAAL - AANDELEN - RUBRIEK HERSTRUCTURERING (FUSIE, SPLITSING, OVERDRACHT VERMOGEN, ENZ...)
- Restructuring16/06/2022RUBRIEK HERSTRUCTURERING (FUSIE, SPLITSING, OVERDRACHT VERMOGEN, ENZ...)
- Mandates08/06/2022ONTSLAGEN - BENOEMINGEN
- Registered office03/12/2018MAATSCHAPPELIJKE ZETEL
- Mandates13/09/2018ONTSLAGEN - BENOEMINGEN
- Mandates24/12/2012ONTSLAGEN - BENOEMINGEN
- Mandates20/07/2010KAPITAAL - AANDELEN - ONTSLAGEN - BENOEMINGEN - STATUTEN (VERTALING, COÖRDINATIE, OVERIGE WIJZIGINGEN, )
- Mandates08/07/2008ONTSLAGEN - BENOEMINGEN
Source: Belgian Official Gazette
Similar companies
Competition
Similar companies
A company's peers, by sector and size, are included in the Business plan.
See the Business planTimeline
Timeline
- 2025Annual accounts 2025-67,2 k €↓
- 2024Annual accounts 2024207,8 k €↓
- 2023Annual accounts 2023280,4 k €↑
- 2022Annual accounts 2022-47,3 k €↓
- 2021Annual accounts 2021-12 k €↑
- 2020Annual accounts 2020-37,8 k €↓
- 2019Annual accounts 2019257,4 k €↑
- 2018Annual accounts 2018-22,7 k €↑
- 2017Annual accounts 2017-24,8 k €↓
- 2016Annual accounts 2016-5,4 k €↑
- 2015Annual accounts 2015-18,6 k €↓
- 2014Annual accounts 2014281 k €↑
- 2013Annual accounts 20137,2 k €↓
- 2012Annual accounts 2012325,9 k €↑
- 2011Annual accounts 2011149,2 k €↑
- 2010Annual accounts 2010-29,4 k €↓
- 2009Annual accounts 200973,4 k €↑
- 2008Annual accounts 200817,5 k €↓
- 2007Annual accounts 2007369 k €↑
- 2006Annual accounts 2006-7,6 k €
- 26/10/1984IncorporationPublic limited company