ACTIVE

BLUEBELL

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Financial year 2025 · closed on 30/09/2025

Net result

26,9 k €

+33.1% YoY

Gross margin

123,4 k €

+5.5% YoY

Equity

89,1 k €

+43.3% YoY

What does BLUEBELL do?

BLUEBELL is a Private company with limited liability incorporated in 1994. Its main activity is: Market research and public opinion polling. Its registered office is in Ixelles.

Legal situation

● Normal situation

BCE/KBO no. / VAT

BE 0453.507.563

Incorporation

26/09/1994

Legal form

Private company with limited liability

Registered office

Rue de la Concorde 66 box 13
1050 Ixelles · BruxellesSee on map

Contributed capital

18 592,01 €

Latest accounts

30/09/2025

Activities (NACE)

73200Market research and public opinion polling· main 73200Market research and public opinion polling 74131Specialised design activities 82300Organisation of conventions and trade shows 82300Organisation of conventions and trade shows 73200Market research and public opinion polling+1

Signals

ProfitablePositive cashflowPositive EBITDAHealthy social debts

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Health score

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✦ Verdict · Analyst summary

Financials

Trend over 18 financial years

	2025		2024		2023		2022		2021		2020		2019		2018		2017		2016		2015		2014		2013		2012		2011		2010		2008		2007
Income statement
Gross margin	123,4 k €	+5.5%	117 k €	+5.4%	111 k €	+10.1%	100,9 k €	-10.9%	113,3 k €	+14.1%	99,3 k €	-6.8%	106,5 k €	+15.6%	92,2 k €	-6.0%	98,1 k €	+27.1%	77,2 k €	-25.3%	103,3 k €	+19.8%	86,2 k €	+8.9%	79,2 k €	+15.5%	68,5 k €	-14.8%	80,4 k €	-60.7%	204,5 k €	+123%	91,8 k €	+148%	37 k €
EBITDA	91,2 k €	+24.1%	73,5 k €	+16.5%	63,1 k €	+3.6%	60,9 k €	-29.4%	86,3 k €	+28.1%	67,4 k €	-17.3%	81,5 k €	+21.9%	66,9 k €	-5.3%	70,6 k €	-15.2%	83,3 k €	-0.6%	83,8 k €	-0.6%	84,3 k €	+11.8%	75,4 k €	+19.1%	63,3 k €	-16.9%	76,1 k €	-61.5%	197,8 k €	+123%	88,6 k €	+146%	36 k €
Operating result	59,2 k €	+20.1%	49,3 k €	+25.0%	39,4 k €	+5.0%	37,5 k €	-34.9%	57,7 k €	+53.5%	37,6 k €	-26.2%	50,9 k €	+52.6%	33,3 k €	+2.7%	32,5 k €	-24.7%	43,1 k €	-37.5%	69 k €	+44.1%	47,9 k €	+55.6%	30,8 k €	+22.5%	25,1 k €	-35.5%	38,9 k €	-31.7%	57 k €	-8.5%	62,3 k €	+253%	-40,8 k €
Net result	26,9 k €	+33.1%	20,2 k €	+50.2%	13,5 k €	+23.9%	10,9 k €	-58.7%	26,3 k €	+237%	7,8 k €	-65.3%	22,5 k €	+1836%	1,2 k €	+110%	-11,9 k €	-300%	6 k €	-79.8%	29,7 k €	+250%	8,5 k €	+238%	-6,1 k €	+45.8%	-11,3 k €	-1325%	920,8 €	+113%	-6,8 k €	-127%	25,5 k €	+161%	-41,9 k €
Balance sheet
Equity	89,1 k €	+43.3%	62,2 k €	+48.2%	42 k €	+47.3%	28,5 k €	+61.7%	17,6 k €	+303%	-8,7 k €	+47.4%	-16,5 k €	+13.3%	-19 k €	+5.8%	-20,2 k €	-145%	-8,2 k €	+42.1%	-14,2 k €	+40.5%	-23,9 k €	+26.2%	-32,4 k €	-23.3%	-26,2 k €	-75.4%	-15 k €	+5.8%	-15,9 k €	-75.6%	-9 k €	+73.8%	-34,5 k €
Total assets	801,2 k €	+81.9%	440,4 k €	+14.2%	385,6 k €	-16.3%	460,6 k €	+0.6%	457,7 k €	-6.7%	490,5 k €	-6.8%	526,2 k €	-4.4%	550,3 k €	-6.1%	586 k €	-10.5%	654,7 k €	-1.3%	663,3 k €	+6.6%	622,1 k €	+3.5%	601,3 k €	-6.8%	645,3 k €	+5.3%	612,7 k €	-2.9%	630,9 k €	-2.2%	645,4 k €	+5.6%	611,2 k €
Cash	7,6 k €	-54.7%	16,8 k €	+44.0%	11,6 k €	-64.2%	32,5 k €	+225%	10 k €	-56.3%	22,9 k €	+87.9%	12,2 k €	+59.7%	7,6 k €	-32.7%	11,3 k €	-49.4%	22,4 k €	+96.0%	11,4 k €	+20.6%	9,5 k €	+442%	1,8 k €	+10.9%	1,6 k €	-51.0%	3,2 k €	+1388%	216,5 €	-81.2%	1,2 k €	-93.6%	18,1 k €
Debts	634,5 k €	+113%	298,5 k €	+13.7%	262,4 k €	-18.8%	323,3 k €	-9.2%	355,9 k €	-13.9%	413,3 k €	+0.8%	409,9 k €	-1.5%	416 k €	-14.2%	484,8 k €	-11.1%	545,2 k €	+2.7%	531,1 k €	+1.1%	525,3 k €	-2.1%	536,8 k €	-5.1%	565,4 k €	+6.5%	530,7 k €	-3.3%	548,8 k €	-1.0%	554,2 k €	-14.0%	644,8 k €

Estimate

Indicative valuation

As an indication, this company is worth

between 0 € and 100 k€

See the valuation

Governance

Board of directors

Seen on filing of 30/09/2025 · 2 active · 3 ended

Active mandates

Daphné Mertens

Director · since 29 décembre 2004

Active

Hubert de Bellefroid d'Oudoumont

Director · since 01 janvier 2003

Active

Ended mandates

Hubert de Bellefroid d'Oudoumont

Director · since 30 avril 2021

Ended

Hubert de BELLEFROID d'OUDOUMONT

Manager · since 30 avril 2012

Ended

Daphné MERTENS

Manager

Ended

At this address

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Annual accounts

Full financial information

	2025	2024	2023	2022	2021	2020
Type of account	Micro model	Micro model	Micro model	Micro model	Micro model	Micro model
Start of the financial year	01/10/2024	01/10/2023	01/10/2022	01/10/2021	01/10/2020	01/10/2019
Closing of the financial year	30/09/2025	30/09/2024	30/09/2023	30/09/2022	30/09/2021	30/09/2020
Length of the financial year	12 months	12 months	12 months	12 months	12 months	12 months
Filing date	31/05/2026	02/05/2025	14/05/2024	03/05/2023	11/05/2022	30/04/2021
General meeting	27/04/2026	28/04/2025	19/04/2024	27/04/2023	25/04/2022	27/04/2021
Currency of the financial year	EUR	EUR	EUR	EUR	EUR	EUR
NBB quality label	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls

Ratios

Financial ratios

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Filings

Annual accounts filings

19 filings with the NBB

Model	Closing	General meeting	Filed	Language	Document
Micro model	30/09/2025	27/04/2026	31/05/2026	French	PDF
Micro model	30/09/2024	28/04/2025	02/05/2025	French	PDF
Micro model	30/09/2023	19/04/2024	14/05/2024	French	PDF
Micro model	30/09/2022	27/04/2023	03/05/2023	French	PDF
Micro model	30/09/2021	25/04/2022	11/05/2022	French	PDF
Micro model	30/09/2020	27/04/2021	30/04/2021	French	PDF
Micro model	30/09/2019	27/04/2020	19/05/2020	French	PDF
Micro model	30/09/2018	26/04/2019	10/05/2019	French	PDF
Abridged model	30/09/2017	24/04/2018	03/05/2018	French	PDF
Abridged model	30/09/2016	02/05/2017	31/05/2017	French	PDF
Abridged model	30/09/2015	28/03/2016	01/04/2016	French	PDF
Abridged model	30/09/2014	26/03/2015	05/05/2015	French	PDF
Abridged model	30/09/2013	09/05/2014	21/05/2014	French	PDF
Abridged model	30/09/2012	13/05/2013	31/05/2013	French	PDF
Abridged model	30/09/2011	10/05/2012	14/05/2012	French	PDF
Abridged model	30/09/2010	03/03/2011	26/04/2011	French	PDF
Abridged model	31/12/2008	05/06/2009	27/08/2009	French	PDF
Abridged model	31/12/2007	05/06/2008	28/08/2008	French	PDF
Abridged model	31/12/2006	04/06/2007	29/08/2007	French	PDF

Estimate

Indicative valuation

Order of magnitude

As an indication, this company is worth

between 0 € and 100 k€

The detail comes with the Business plan: low and high bounds, the valuation bridge for each financial year, transaction multiples by sector and size, group valuation and exports.

Discover the Business plan

Disclaimer

Indicative estimate based on public sector multiples and the filed annual accounts. It is neither a certified valuation nor financial or investment advice.

Governance

Board of directors

Seen on filing of 30/09/2025 · 2 active · 3 ended

Active mandates

Daphné Mertens

Director · since 29 décembre 2004

Active

Hubert de Bellefroid d'Oudoumont

Director · since 01 janvier 2003

Active

Ended mandates

Hubert de Bellefroid d'Oudoumont

Director · since 30 avril 2021

Ended

Hubert de BELLEFROID d'OUDOUMONT

Manager · since 30 avril 2012

Ended

Daphné MERTENS

Manager

Ended

Shareholders

Ownership and network

Looking for more information about this company?

Try for 7 days

Belgian Official Gazette

Belgian Official Gazette publications

Mandates08/09/2026
Démission administrateur
PDF
Registered office24/09/2020
SIEGE SOCIAL - MODIFICATION FORME JURIDIQUE
PDF
Mandates25/04/2016
DEMISSIONS, NOMINATIONS
PDF
Mandates15/06/2012
DEMISSIONS, NOMINATIONS
PDF
Mandates05/01/2010
DEMISSIONS, NOMINATIONS - ANNEE COMPTABLE
PDF
Other08/04/2009
OBJET - STATUTS (TRADUCTION, COORDINATION, AUTRES MODIFICATIONS, )
PDF
Mandates27/10/2008
DEMISSIONS, NOMINATIONS
PDF
Mandates02/02/2005
CAPITAL, ACTIONS - DEMISSIONS, NOMINATIONS
PDF

Source: Belgian Official Gazette

Competition

Similar companies

A company's peers, by sector and size, are included in the Business plan.

See the Business plan

2025
Annual accounts 202526,9 k €↑
2024
Annual accounts 202420,2 k €↑
2023
Annual accounts 202313,5 k €↑
2022
Annual accounts 202210,9 k €↓
2021
Annual accounts 202126,3 k €↑
2020
Annual accounts 20207,8 k €↓
2019
Annual accounts 201922,5 k €↑
2018
Annual accounts 20181,2 k €↑
2017
Annual accounts 2017-11,9 k €↓
2016
Annual accounts 20166 k €↓
2015
Annual accounts 201529,7 k €↑
2014
Annual accounts 20148,5 k €↑
2013
Annual accounts 2013-6,1 k €↑
2012
Annual accounts 2012-11,3 k €↓
2011
Annual accounts 2011920,8 €↑
2010
Annual accounts 2010-6,8 k €↓
2008
Annual accounts 200825,5 k €↑
2007
Annual accounts 2007-41,9 k €
26/09/1994
IncorporationPrivate company with limited liability

10/15	1 240 000	1 180 000	1 050 000
70	8 630 000	8 120 000	7 940 000
9904	412 000	388 000	301 000
17/49	2 970 000	3 140 000	3 380 000
9087	24,3	23,1	21,8

BLUEBELL

Overview

What does BLUEBELL do?

Trend over 18 financial years

Indicative valuation

Board of directors

Other companies at this address

Financials

Full financial information

Financial ratios

Annual accounts filings

Valuation

Indicative valuation

Directors & structure

Board of directors

Ownership and network

Publications

Belgian Official Gazette publications

Similar companies

Similar companies

Timeline