ACTIVE

FIELD & CONCEPT

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Financial year 2025 · closed on 31/12/2025

Net result

158,6 k €

+10.2% YoY

Gross margin

3,8 M €

-9.4% YoY

Equity

1,3 M €

-20.7% YoY

Workforce

61,1 ETP

-15.5% YoY

What does FIELD & CONCEPT do?

FIELD & CONCEPT is a Public limited company incorporated in 1996. Its main activity is: Advertising agencies. Its registered office is in Woluwe-Saint-Lambert. It employs on average 61,1 ETP workers (FTE).

Legal situation

● Normal situation

BCE/KBO no. / VAT

BE 0458.706.664

Incorporation

30/08/1996

Legal form

Public limited company

Registered office

Avenue Ariane 33
1200 Woluwe-Saint-Lambert · BruxellesSee on map

Contributed capital

162 000,00 €

Latest accounts

31/12/2025

Average workforce

61,1 ETP

Activities (NACE)

73110Advertising agencies· main 73110Advertising agencies 74401Other professional, scientific and technical activities

Joint committees (3)

Signals

ProfitableSolid equityLow riskGood liquidityPositive cashflowPositive EBITDAHealthy social debts

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Health score

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✦ Verdict · Analyst summary

Financials

Trend over 18 financial years

	2025		2024		2023		2022		2021		2020		2019		2018		2017		2016		2014		2013		2012		2011		2010		2009		2008		2006
Income statement
Gross margin	3,8 M €	-9.4%	4,2 M €	-15.8%	5 M €	+8.7%	4,6 M €	-0.8%	4,6 M €	+23.0%	3,7 M €	-30.7%	5,4 M €	-4.3%	5,6 M €	-3.0%	5,8 M €		–		–		–		–		–		3,2 M €	+128%	1,4 M €	-8.1%	1,5 M €	+10.5%	1,4 M €
EBITDA	328,2 k €	+24.1%	264,4 k €	-42.0%	455,6 k €	-46.5%	852,2 k €	+0.3%	849,3 k €	+232%	255,8 k €	-1.8%	260,4 k €	+272%	69,9 k €	-40.6%	117,7 k €	-88.5%	1 M €	+81.6%	562 k €	-22.8%	727,7 k €	+11.8%	650,9 k €	-32.5%	964,7 k €	-7.2%	1 M €	+100%	518,6 k €	+155%	203,8 k €	+7.9%	188,9 k €
Operating result	311,8 k €	+9.7%	284,2 k €	-32.9%	423,6 k €	-46.9%	798,4 k €	+1.8%	784,3 k €	+379%	163,8 k €	+7.1%	153 k €	+342%	-63,2 k €	-26.1%	-50,1 k €	-106%	831,5 k €	+170%	307,9 k €	-35.7%	479 k €	+25.9%	380,3 k €	-53.2%	812,5 k €	-17.9%	990,2 k €	+102%	490,8 k €	+183%	173,6 k €	+25.6%	138,2 k €
Net result	158,6 k €	+10.2%	143,9 k €	-35.3%	222,5 k €	-71.6%	782,2 k €	+60.8%	486,3 k €	+1434%	31,7 k €	+3777%	817,7 €	+101%	-130,9 k €	-15.3%	-113,5 k €	-136%	310,9 k €	+196%	105 k €	-62.7%	281,5 k €	+23.7%	227,6 k €	-80.3%	1,2 M €	+86.7%	618,5 k €	+89.1%	327,1 k €	+267%	89,1 k €	+4.9%	84,9 k €
Balance sheet
Equity	1,3 M €	-20.7%	1,6 M €	+9.6%	1,5 M €	+17.4%	1,3 M €	-38.4%	2,1 M €	-32.9%	3,1 M €	+0.8%	3,1 M €	-0.2%	3,1 M €	-4.3%	3,2 M €	-3.6%	3,3 M €	+68.2%	2 M €	-35.6%	3,1 M €	+10.1%	2,8 M €	+8.9%	2,6 M €	+81.7%	1,4 M €	+77.8%	794,6 k €	+70.0%	467,5 k €	-7.4%	504,9 k €
Total assets	2,7 M €	-8.5%	2,9 M €	-12.0%	3,3 M €	-8.2%	3,6 M €	-22.5%	4,7 M €	-18.3%	5,8 M €	-7.9%	6,2 M €	+12.0%	5,6 M €	-11.3%	6,3 M €	-14.6%	7,4 M €	+68.1%	4,4 M €	-11.7%	5 M €	+3.7%	4,8 M €	-4.3%	5 M €	+19.6%	4,2 M €	+109%	2 M €	+38.0%	1,4 M €	+6.3%	1,4 M €
Cash	326 k €	-60.1%	816,6 k €	-20.5%	1 M €	+15.6%	888,6 k €	-32.5%	1,3 M €	+27.4%	1 M €	-17.2%	1,2 M €	+42.3%	878 k €	-11.7%	994,5 k €	-12.3%	1,1 M €	-9.8%	1,3 M €	+53.5%	819 k €	+480%	141,2 k €	-90.4%	1,5 M €	+217%	462,2 k €	+378%	96,8 k €	-23.4%	126,4 k €	+18.6%	106,6 k €
Debts	1,4 M €	+20.9%	1,1 M €	-31.9%	1,7 M €	-23.2%	2,2 M €	-11.9%	2,5 M €	+2.7%	2,4 M €	-23.5%	3,2 M €	+27.3%	2,5 M €	-18.9%	3,1 M €	-23.6%	4 M €	+68.2%	2,4 M €	+28.6%	1,9 M €	-6.4%	2 M €	-18.1%	2,4 M €	-7.7%	2,6 M €	+119%	1,2 M €	+22.7%	980,8 k €	+42.5%	688 k €
Other
Workforce	61,1 ETP	-15.5%	72,3 ETP	-16.5%	86,6 ETP	+8.8%	79,6 ETP	-8.5%	87,0 ETP	+8.8%	80,0 ETP	-30.8%	115,6 ETP	-9.9%	128,3 ETP	-7.0%	137,9 ETP	-19.4%	171,1 ETP	+11.3%	153,7 ETP	+22.8%	125,2 ETP	-6.6%	134,1 ETP	+3.5%	129,6 ETP	+129%	56,5 ETP	+153%	22,3 ETP	-38.2%	36,1 ETP	+4.9%	34,4 ETP

Estimate

Indicative valuation

As an indication, this company is worth

between 1 M€ and 2,5 M€

See the valuation

Governance

Board of directors

Seen on filing of 31/12/2025 · 4 active · 34 ended

Active mandates

Christophe MUGUERZA

Director · since 27 février 2022 · until 24 juin 2027

Active

Kristien DIRCKX

Managing director · since 27 février 2022 · until 24 juin 2027

Active

Laurent DEWIT

Director · since 27 février 2022 · until 24 juin 2027

Active

Sophie LADURON

Director · since 27 février 2022 · until 24 juin 2027

Active

Ended mandates

BOOMERANG CORE COMPANY SA ET OU BROMURE SA

Director · since 25 juin 2020 · until 25 juin 2026 · 0450.041.594

Represented by Christophe MUGUERZA

Ended

Kristien DIRCKX

Managing director · since 25 juin 2020 · until 25 juin 2026

Ended

Laurent DEWIT

Director · since 25 juin 2020 · until 25 juin 2026

Ended

Sophie LADURON

Director · since 25 juin 2020 · until 25 juin 2026

Ended

Annual accounts

Full financial information

	2025	2024	2023	2022	2021	2020
Type of account	Abridged model	Abridged model	Abridged model	Abridged model	Abridged model	Abridged model
Start of the financial year	01/01/2025	01/01/2024	01/01/2023	01/01/2022	01/01/2021	01/01/2020
Closing of the financial year	31/12/2025	31/12/2024	31/12/2023	31/12/2022	31/12/2021	31/12/2020
Length of the financial year	12 months	12 months	12 months	12 months	12 months	12 months
Filing date	01/07/2026	18/06/2025	11/07/2024	31/07/2023	11/07/2022	20/07/2021
General meeting	21/05/2026	22/05/2025	27/06/2024	29/06/2023	27/02/2022	23/06/2021
Currency of the financial year	EUR	EUR	EUR	EUR	EUR	EUR
NBB quality label	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls

Ratios

Financial ratios

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Filings

Annual accounts filings

21 filings with the NBB

Model	Closing	General meeting	Filed	Language	Document
Abridged model	31/12/2025	21/05/2026	01/07/2026	French	PDF
Abridged model	31/12/2024	22/05/2025	18/06/2025	French	PDF
Abridged model	31/12/2023	27/06/2024	11/07/2024	French	PDF
Abridged model	31/12/2022	29/06/2023	31/07/2023	French	PDF
Abridged model	31/12/2021	27/02/2022	11/07/2022	French	PDF
Abridged model	31/12/2020	23/06/2021	20/07/2021	French	PDF
Abridged model	31/12/2019	25/06/2020	26/10/2020	French	PDF
Abridged model	31/12/2018	20/06/2019	05/08/2019	French	PDF
Abridged model	31/12/2017	05/06/2018	23/07/2018	French	PDF
Full model	31/12/2016	06/06/2017	05/07/2017	French	PDF
Full modelCorrection	31/12/2015	15/06/2016	06/10/2016	French	PDF
Full model	31/12/2015	15/06/2016	04/07/2016	French	PDF
Full model	31/12/2014	02/06/2015	17/06/2015	French	PDF
Full model	31/12/2013	03/06/2014	29/09/2014	French	PDF
Full model	31/12/2012	04/06/2013	08/10/2013	French	PDF
Full model	31/12/2011	05/06/2012	24/09/2012	French	PDF
Abridged model	31/12/2010	07/06/2011	29/08/2011	French	PDF
Abridged model	31/12/2009	01/06/2010	27/09/2010	French	PDF
Abridged model	31/12/2008	02/06/2009	12/08/2009	French	PDF
Abridged model	31/12/2007	03/06/2008	29/08/2008	French	PDF
Abridged model	31/12/2006	27/07/2007	31/08/2007	French	PDF

Estimate

Indicative valuation

Order of magnitude

As an indication, this company is worth

between 1 M€ and 2,5 M€

The detail comes with the Business plan: low and high bounds, the valuation bridge for each financial year, transaction multiples by sector and size, group valuation and exports.

Discover the Business plan

Disclaimer

Indicative estimate based on public sector multiples and the filed annual accounts. It is neither a certified valuation nor financial or investment advice.

Governance

Board of directors

Seen on filing of 31/12/2025 · 4 active · 34 ended

Active mandates

Christophe MUGUERZA

Director · since 27 février 2022 · until 24 juin 2027

Active

Kristien DIRCKX

Managing director · since 27 février 2022 · until 24 juin 2027

Active

Laurent DEWIT

Director · since 27 février 2022 · until 24 juin 2027

Active

Sophie LADURON

Director · since 27 février 2022 · until 24 juin 2027

Active

Ended mandates

BOOMERANG CORE COMPANY SA ET OU BROMURE SA

Director · since 25 juin 2020 · until 25 juin 2026 · 0450.041.594

Represented by Christophe MUGUERZA

Ended

Kristien DIRCKX

Managing director · since 25 juin 2020 · until 25 juin 2026

Ended

Laurent DEWIT

Director · since 25 juin 2020 · until 25 juin 2026

Ended

Sophie LADURON

Director · since 25 juin 2020 · until 25 juin 2026

Ended

Shareholders

Ownership and network

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Belgian Official Gazette

Belgian Official Gazette publications

Mandates08/09/2022
DEMISSIONS, NOMINATIONS
PDF
Mandates09/10/2020
DENOMINATION - ASSEMBLEE GENERALE - STATUTS (TRADUCTION, COORDINATION, AUTRES MODIFICATIONS, )
PDF
Mandates08/09/2020
DEMISSIONS, NOMINATIONS
PDF
Mandates08/09/2020
DEMISSIONS, NOMINATIONS
PDF
Mandates16/08/2018
DEMISSIONS, NOMINATIONS
PDF
Mandates25/11/2015
DEMISSIONS, NOMINATIONS
PDF
Restructuring31/07/2015
DENOMINATION - CAPITAL, ACTIONS - RUBRIQUE RESTRUCTURATION (FUSION, SCISSION, TRANSFERT PATRIMOINE, ETC...)
PDF
Mandates07/07/2015
DEMISSIONS, NOMINATIONS
PDF

Source: Belgian Official Gazette

Competition

Similar companies

A company's peers, by sector and size, are included in the Business plan.

See the Business plan

2025
Annual accounts 2025158,6 k €↑
2024
Annual accounts 2024143,9 k €↓
2023
Annual accounts 2023222,5 k €↓
2023
Name changeFIELD AND CONCEPT SA
2022
Annual accounts 2022782,2 k €↑
2021
Annual accounts 2021486,3 k €↑
2020
Annual accounts 202031,7 k €↑
2019
Annual accounts 2019817,7 €↑
2018
Annual accounts 2018-130,9 k €↓
2017
Annual accounts 2017-113,5 k €↓
2016
Annual accounts 2016310,9 k €↑
2016
Name changeFIELD & CONCEPT et/ou BOOMERANG MEDIA COMPANY
2014
Annual accounts 2014105 k €↓
2013
Annual accounts 2013281,5 k €↑
2012
Annual accounts 2012227,6 k €↓
2011
Annual accounts 20111,2 M €↑
2010
Annual accounts 2010618,5 k €↑
2010
Name changeFIELD & CONCEPT
2009
Annual accounts 2009327,1 k €↑
2008
Annual accounts 200889,1 k €↑
2006
Annual accounts 200684,9 k €
2006
Name changeTHE BIG DEAL
30/08/1996
IncorporationPublic limited company

10/15	1 240 000	1 180 000	1 050 000
70	8 630 000	8 120 000	7 940 000
9904	412 000	388 000	301 000
17/49	2 970 000	3 140 000	3 380 000
9087	24,3	23,1	21,8

FIELD & CONCEPT

Overview

What does FIELD & CONCEPT do?

Trend over 18 financial years

Indicative valuation

Board of directors

Financials

Full financial information

Financial ratios

Annual accounts filings

Valuation

Indicative valuation

Directors & structure

Board of directors

Ownership and network

Publications

Belgian Official Gazette publications

Similar companies

Similar companies

Timeline