ACTIVE

Play Media

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Financial year 2025 · closed on 31/12/2025

Net result

-9,4 M €

-25.8% YoY

Revenue

109,8 M €

+1.5% YoY

Equity

42,5 M €

+515.2% YoY

Workforce

93,2 ETP

+2.1% YoY

What does Play Media do?

Play Media is a Public limited company incorporated in 2000. Its registered office is in Vilvoorde. It employs on average 93,2 ETP workers (FTE).

Legal situation

● Normal situation

BCE/KBO no. / VAT

BE 0473.307.540

Incorporation

21/11/2000

Legal form

Public limited company

Registered office

Harensesteenweg 224
1800 Vilvoorde · FlandreSee on map

Contributed capital

68 000 000,00 €

Latest accounts

31/12/2025

Average workforce

93,2 ETP

Joint committees (1)

Signals

Solid equityGood liquidityHealthy social debtsHigh revenue

View the BCE/KBO Public Search record →

Health score

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✦ Verdict · Analyst summary

Financials

Trend over 18 financial years

	2025		2024		2023		2022		2021		2020		2019		2018		2017		2016		2015		2014		2013		2012		2011		2010		2008		2007
Income statement
Revenue	109,8 M €	+1.5%	108,1 M €	-3.0%	111,5 M €	+0.5%	110,9 M €	-0.7%	111,8 M €	+14.4%	97,7 M €	-7.0%	105 M €	+1.9%	103,1 M €	+6.1%	97,2 M €	-1.7%	98,8 M €	+2.6%	96,3 M €	+0.8%	95,6 M €	-3.0%	98,5 M €	-42.7%	171,9 M €	+452%	31,1 M €	-65.3%	89,8 M €	-1.3%	90,9 M €	-3.4%	94,2 M €
EBITDA	-2,8 M €	+12.8%	-3,2 M €	+39.1%	-5,3 M €	-334%	2,3 M €	-19.5%	2,8 M €	+429%	-853,2 k €	-124%	3,6 M €	-24.1%	4,7 M €	-51.9%	9,7 M €	+167%	3,6 M €	+360%	791,1 k €	+191%	-872,5 k €	+82.9%	-5,1 M €	-126%	19,6 M €	+513%	3,2 M €	-77.8%	14,4 M €	+97.8%	7,3 M €	-50.6%	14,7 M €
Operating result	-7,8 M €	-12.7%	-6,9 M €	+15.7%	-8,2 M €	-1027%	881,9 k €	-35.1%	1,4 M €	+152%	-2,6 M €	-234%	1,9 M €	-42.8%	3,4 M €	-60.7%	8,6 M €	+326%	2 M €	+260%	564,2 k €	+148%	-1,2 M €	+72.4%	-4,3 M €	-131%	13,8 M €	+407%	2,7 M €	-78.9%	12,9 M €	+140%	5,4 M €	-53.6%	11,6 M €
Net result	-9,4 M €	-25.8%	-7,5 M €	+16.4%	-9 M €	-27623%	32,6 k €	+103%	-1,2 M €	+65.7%	-3,4 M €	-474%	920,9 k €	-66.4%	2,7 M €	-72.8%	10,1 M €	+793%	1,1 M €	+148%	-2,3 M €	-246%	-675,6 k €	+88.0%	-5,6 M €	+58.3%	-13,5 M €	-102%	646,1 M €	+9152%	-7,1 M €	+27.8%	-9,9 M €	+58.0%	-23,5 M €
Balance sheet
Equity	42,5 M €	+515%	6,9 M €	-52.1%	14,4 M €	-38.4%	23,4 M €	+0.1%	23,3 M €	-4.8%	24,5 M €	-12.3%	28 M €	+3.4%	27 M €	+11.3%	24,3 M €	+70.8%	14,2 M €	+8.6%	13,1 M €	+141%	5,4 M €	-11.0%	6,1 M €	+172%	-8,5 M €	-114%	62,8 M €	+688%	8 M €	+241%	-5,6 M €	-235%	4,2 M €
Total assets	92,8 M €	-9.4%	102,4 M €	+10.1%	93 M €	-7.2%	100,2 M €	+7.3%	93,4 M €	-0.1%	93,5 M €	-5.7%	99,1 M €	-10.0%	110,2 M €	+0.7%	109,4 M €	-7.6%	118,5 M €	+5.2%	112,6 M €	+5.0%	107,3 M €	-12.8%	123 M €	+1.7%	121 M €	-84.4%	773,4 M €	+146%	313,9 M €	+26.4%	248,4 M €	-4.6%	260,3 M €
Cash	141,4 k €	-8.4%	154,4 k €	+320%	36,8 k €	-98.0%	1,8 M €	+250%	518,8 k €	-72.7%	1,9 M €	-83.1%	11,3 M €	-44.2%	20,2 M €	-6.5%	21,6 M €	+46.3%	14,8 M €	+52.3%	9,7 M €	+7.7%	9 M €	+31.9%	6,8 M €	-28.2%	9,5 M €	-72.8%	34,9 M €	+42.1%	24,6 M €	+1055%	2,1 M €	-72.1%	7,6 M €
Debts	49,1 M €	-48.3%	94,8 M €	+21.4%	78,1 M €	+2.7%	76,1 M €	+9.8%	69,3 M €	+4.5%	66,3 M €	-6.4%	70,8 M €	-14.0%	82,3 M €	-0.6%	82,9 M €	-20.0%	103,5 M €	+4.8%	98,8 M €	+4.9%	94,2 M €	-17.1%	113,6 M €	-10.1%	126,4 M €	-82.2%	708,9 M €	+132%	305,6 M €	+20.8%	253,1 M €	-0.9%	255,4 M €
Other
Workforce	93,2 ETP	+2.1%	91,3 ETP	+0.8%	90,6 ETP	+1.3%	89,4 ETP	-12.0%	101,6 ETP	-23.0%	132,0 ETP	+1.0%	130,7 ETP	+7.7%	121,3 ETP	+4.8%	115,7 ETP	+3.0%	112,3 ETP	-3.0%	115,8 ETP	+2.7%	112,8 ETP	-2.9%	116,2 ETP	-1.5%	118,0 ETP	+4.6%	112,8 ETP	+1.5%	111,1 ETP	-13.4%	128,3 ETP	+3.7%	123,7 ETP

Estimate

Indicative valuation

As an indication, this company is worth

between 25 M€ and 50 M€

See the valuation

Governance

Board of directors

Seen on filing of 31/12/2025 · 3 active · 36 ended

Active mandates

Silvia Brady

Director · since 27 février 2026

Active

Jeroen Bronselaer

Director · since 18 mai 2024 · until 14 mai 2027

Active

Wim Tack

Director · since 17 mai 2024 · until 14 mai 2027

Active

Ended mandates

Dieter Nieuwdorp

Director · since 18 mai 2024 · until 14 mai 2027

Ended

Bruno de Cartier d'Yves

Director · since 18 mai 2018 · until 02 juin 2019

Ended

Bruno de Cartier d'Yves

Director · since 18 mai 2018 · until 03 juin 2019

Ended

Dieter Nieuwdorp

Director · since 18 mai 2018 · until 21 mai 2021

Ended

At this address

Other companies at this address

Company	CBE no.
NATIVE NATION● Active	0651.632.241

Annual accounts

Full financial information

	2025	2024	2023	2022	2021	2020
Type of account	Full model	Full model	Full model	Full model	Full model	Full model
Start of the financial year	01/01/2025	01/01/2024	01/01/2023	01/01/2022	01/01/2021	01/01/2020
Closing of the financial year	31/12/2025	31/12/2024	31/12/2023	31/12/2022	31/12/2021	31/12/2020
Length of the financial year	12 months	12 months	12 months	12 months	12 months	12 months
Filing date	11/06/2026	01/07/2025	04/07/2024	31/07/2023	17/06/2022	28/06/2021
General meeting	15/05/2026	16/05/2025	18/06/2024	19/05/2023	20/05/2022	21/05/2021
Currency of the financial year	EUR	EUR	EUR	EUR	EUR	EUR
NBB quality label	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls

Ratios

Financial ratios

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Filings

Annual accounts filings

20 filings with the NBB

Model	Closing	General meeting	Filed	Language	Document
Full model	31/12/2025	15/05/2026	11/06/2026	Dutch	PDF
Full model	31/12/2024	16/05/2025	01/07/2025	Dutch	PDF
Full model	31/12/2023	18/06/2024	04/07/2024	Dutch	PDF
Full model	31/12/2022	19/05/2023	31/07/2023	Dutch	PDF
Full model	31/12/2021	20/05/2022	17/06/2022	Dutch	PDF
Full model	31/12/2020	21/05/2021	28/06/2021	Dutch	PDF
Full model	31/12/2019	02/06/2020	30/06/2020	Dutch	PDF
Full model	31/12/2018	28/06/2019	22/07/2019	Dutch	PDF
Full model	31/12/2017	18/05/2018	27/06/2018	Dutch	PDF
Full model	31/12/2016	19/05/2017	28/06/2017	Dutch	PDF
Full model	31/12/2015	20/05/2016	24/06/2016	Dutch	PDF
Full model	31/12/2014	15/05/2015	17/06/2015	Dutch	PDF
Full model	31/12/2013	16/06/2014	25/06/2014	Dutch	PDF
Full model	31/12/2012	17/05/2013	17/06/2013	Dutch	PDF
Full model	30/04/2011	30/05/2011	09/02/2012	Dutch	PDF
Full model	31/12/2010	31/03/2011	30/06/2011	Dutch	PDF
Full model	31/12/2009	11/06/2010	08/07/2010	Dutch	PDF
Full model	31/12/2008	30/06/2009	23/07/2009	Dutch	PDF
Full model	31/12/2007	06/06/2008	04/07/2008	Dutch	PDF
Full model	31/12/2006	25/05/2007	04/07/2007	Dutch	PDF

Estimate

Indicative valuation

Order of magnitude

As an indication, this company is worth

between 25 M€ and 50 M€

The detail comes with the Business plan: low and high bounds, the valuation bridge for each financial year, transaction multiples by sector and size, group valuation and exports.

Discover the Business plan

Disclaimer

Indicative estimate based on public sector multiples and the filed annual accounts. It is neither a certified valuation nor financial or investment advice.

Governance

Board of directors

Seen on filing of 31/12/2025 · 3 active · 36 ended

Active mandates

Silvia Brady

Director · since 27 février 2026

Active

Jeroen Bronselaer

Director · since 18 mai 2024 · until 14 mai 2027

Active

Wim Tack

Director · since 17 mai 2024 · until 14 mai 2027

Active

Ended mandates

Dieter Nieuwdorp

Director · since 18 mai 2024 · until 14 mai 2027

Ended

Bruno de Cartier d'Yves

Director · since 18 mai 2018 · until 02 juin 2019

Ended

Bruno de Cartier d'Yves

Director · since 18 mai 2018 · until 03 juin 2019

Ended

Dieter Nieuwdorp

Director · since 18 mai 2018 · until 21 mai 2021

Ended

Shareholders

Ownership and network

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Try for 7 days

Belgian Official Gazette

Belgian Official Gazette publications

Capital / shares16/07/2026
STATUTEN (VERTALING, COÖRDINATIE, OVERIGE WIJZIGINGEN, ) - KAPITAAL - AANDELEN
PDF
Mandates29/05/2026
ONTSLAGEN - BENOEMINGEN
PDF
Mandates27/03/2026
ONTSLAGEN - BENOEMINGEN
PDF
Capital / shares28/01/2026
STATUTEN (VERTALING, COÖRDINATIE, OVERIGE WIJZIGINGEN, ) - KAPITAAL - AANDELEN
PDF
Mandates22/08/2025
ONTSLAGEN - BENOEMINGEN
PDF
Mandates20/08/2024
ONTSLAGEN - BENOEMINGEN
PDF
Mandates25/01/2024
ONTSLAGEN - BENOEMINGEN
PDF
Other27/01/2023
STATUTEN (VERTALING, COÖRDINATIE, OVERIGE WIJZIGINGEN, ) - BENAMING
PDF

Source: Belgian Official Gazette

Competition

Similar companies

A company's peers, by sector and size, are included in the Business plan.

See the Business plan

27/02/2026
nominationSilvia Brady — bestuurder
2025
Annual accounts 2025-9,4 M €↓
23/12/2025
augmentation_capital
16/05/2025
nominationPaul Dreezen — commissaris
2024
Annual accounts 2024-7,5 M €↑
18/06/2024
reconductionWim Tack — bestuurder
18/06/2024
reconductionDieter Nieuwdorp — bestuurder
18/06/2024
reconductionJeroen Bronselaer — bestuurder
18/06/2024
nominationJeroen Bronselaer — afgevaardigd bestuurder
2023
Annual accounts 2023-9 M €↓
02/10/2023
nominationPaul Dreezen — vaste vertegenwoordiger commissaris
2022
Annual accounts 202232,6 k €↑
2022
Name changePlay Media NV
2021
Annual accounts 2021-1,2 M €↑
2021
Name changeSBS Belgium
2020
Annual accounts 2020-3,4 M €↓
2019
Annual accounts 2019920,9 k €↓
2018
Annual accounts 20182,7 M €↓
2017
Annual accounts 201710,1 M €↑
2016
Annual accounts 20161,1 M €↑
2015
Annual accounts 2015-2,3 M €↓
2014
Annual accounts 2014-675,6 k €↑
2013
Annual accounts 2013-5,6 M €↑
2012
Annual accounts 2012-13,5 M €↓
2011
Annual accounts 2011646,1 M €↑
2010
Annual accounts 2010-7,1 M €↑
2008
Annual accounts 2008-9,9 M €↑
2007
Annual accounts 2007-23,5 M €
21/11/2000
IncorporationPublic limited company

10/15	1 240 000	1 180 000	1 050 000
70	8 630 000	8 120 000	7 940 000
9904	412 000	388 000	301 000
17/49	2 970 000	3 140 000	3 380 000
9087	24,3	23,1	21,8

Play Media

Overview

What does Play Media do?

Trend over 18 financial years

Indicative valuation

Board of directors

Other companies at this address

Financials

Full financial information

Financial ratios

Annual accounts filings

Valuation

Indicative valuation

Directors & structure

Board of directors

Ownership and network

Publications

Belgian Official Gazette publications

Similar companies

Similar companies

Timeline