ACTIVE

Ads & Data

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Financial year 2025 · closed on 31/12/2025

Net result

-294,7 k €

-6.8% YoY

Revenue

27,8 M €

+3.0% YoY

Equity

1,1 M €

-20.5% YoY

Workforce

125,6 ETP

-1.1% YoY

What does Ads & Data do?

Ads & Data is a Public limited company incorporated in 2009. Its main activity is: Media representation. Its registered office is in Vilvoorde. It employs on average 125,6 ETP workers (FTE).

Legal situation

● Normal situation

BCE/KBO no. / VAT

BE 0809.309.701

Incorporation

22/01/2009

Legal form

Public limited company

Registered office

Harensesteenweg 226
1800 Vilvoorde · FlandreSee on map

Contributed capital

829 194,68 €

Latest accounts

31/12/2025

Average workforce

125,6 ETP

Activities (NACE)

73120Media representation· main 73120Media representation

Joint committees (2)

Signals

Positive cashflowPositive EBITDAHealthy social debtsHigh revenue

View the BCE/KBO Public Search record →

Health score

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✦ Verdict · Analyst summary

Financials

Trend over 16 financial years

	2025		2024		2023		2022		2021		2019		2018		2017		2016		2015		2014		2013		2012		2011		2010		2009
Income statement
Revenue	27,8 M €	+3.0%	27,0 M €	+116%	12,5 M €	-19.0%	15,4 M €	-14.3%	18,0 M €	+73.5%	10,4 M €	-2.6%	10,7 M €	+20.4%	8,9 M €	-21.1%	11,2 M €	-4.4%	11,7 M €	+7.2%	10,9 M €	+8.9%	10,0 M €	+11.2%	9,0 M €	-0.5%	9,1 M €	+24.6%	7,3 M €	+51.0%	4,8 M €
EBITDA	338,5 k €	-41.5%	578,6 k €	-21.2%	734,6 k €	-36.2%	1,2 M €	-17.3%	1,4 M €	+300%	-698,2 k €	-960%	81,2 k €	+142%	-193,0 k €	-159%	328,8 k €	+121%	148,9 k €	-4.9%	156,6 k €	-54.0%	340,1 k €	+97.8%	172,0 k €	+777%	-25,4 k €	+95.5%	-559,9 k €	+37.2%	-892,1 k €
Operating result	-182,0 k €	-242%	127,9 k €	-62.1%	337,3 k €	-45.9%	623,2 k €	-46.8%	1,2 M €	+200%	-1,2 M €	-208%	-381,6 k €	+40.7%	-644,1 k €	-516%	-104,6 k €	+51.9%	-217,5 k €	-297%	110,3 k €	-68.9%	354,5 k €	+197%	119,4 k €	+231%	-90,9 k €	+84.7%	-596,2 k €	+40.1%	-994,6 k €
Net result	-294,7 k €	-6.8%	-276,0 k €	-938%	32,9 k €	-91.6%	391,0 k €	-61.3%	1,0 M €	+183%	-1,2 M €	-205%	-397,2 k €	+40.0%	-662,0 k €	-350%	-147,2 k €	+18.2%	-180,0 k €	-449%	51,6 k €	-85.3%	350,9 k €	+203%	115,9 k €	+216%	-99,5 k €	+83.2%	-593,4 k €	+41.9%	-1,0 M €
Balance sheet
Equity	1,1 M €	-20.5%	1,4 M €	-16.1%	1,7 M €	-21.6%	2,2 M €	+21.8%	1,8 M €	+275%	-1,0 M €	-644%	188,1 k €	-67.9%	585,3 k €	-19.5%	727,3 k €	-16.8%	874,5 k €	-17.1%	1,1 M €	+5.1%	1,0 M €	+53.8%	652,0 k €	+21.6%	536,1 k €	-15.7%	635,6 k €	-18.4%	779,0 k €
Total assets	58,7 M €	+0.3%	58,6 M €	-2.2%	59,9 M €	+9.8%	54,5 M €	-16.7%	65,5 M €	+1694%	3,6 M €	-6.9%	3,9 M €	-18.5%	4,8 M €	-11.0%	5,4 M €	-17.3%	6,5 M €	+14.7%	5,7 M €	+14.8%	5,0 M €	+34.3%	3,7 M €	-15.9%	4,4 M €	+16.9%	3,8 M €	+35.2%	2,8 M €
Cash	9,3 M €	-34.2%	14,2 M €	+30.3%	10,9 M €	+1.6%	10,7 M €	-17.2%	13,0 M €	+2016%	612,4 k €	+48.7%	411,9 k €	-39.8%	684,5 k €	-17.8%	833,1 k €	+37.9%	604,1 k €	-68.8%	1,9 M €	+52.4%	1,3 M €	+64.2%	774,7 k €	-15.4%	915,7 k €	-22.0%	1,2 M €	+81.2%	647,8 k €
Debts	55,4 M €	+2.4%	54,1 M €	-3.8%	56,3 M €	+11.4%	50,5 M €	-18.8%	62,2 M €	+1278%	4,5 M €	+24.3%	3,6 M €	-10.5%	4,1 M €	-10.5%	4,5 M €	-17.1%	5,5 M €	+21.7%	4,5 M €	+18.3%	3,8 M €	+31.9%	2,9 M €	-25.0%	3,8 M €	+28.1%	3,0 M €	+54.3%	1,9 M €
Other
Workforce	125,6 ETP	-1.1%	127,0 ETP	-10.7%	142,2 ETP	-7.6%	153,9 ETP	+22.8%	125,3 ETP	+486%	21,4 ETP	+7.5%	19,9 ETP	+5.9%	18,8 ETP	+9.3%	17,2 ETP	+16.2%	14,8 ETP	+3.5%	14,3 ETP	-1.4%	14,5 ETP	-5.2%	15,3 ETP	-8.9%	16,8 ETP	+9.8%	15,3 ETP	+50.0%	10,2 ETP

Estimate

Indicative valuation

As an indication, this company is worth

between 10 M€ and 25 M€

See the valuation

Governance

Board of directors

Seen on filing of 31/12/2025 · 5 active · 46 ended

Active mandates

Jeroen Bronselaer

Director · since 15 mai 2025 · until 15 mai 2031

Active

Kenny Henderyckx

Director · since 15 mai 2025 · until 15 mai 2031

Active

Ben Jan Vandermeulen

Director · since 01 avril 2021 · until 20 mai 2027

Active

EIFERMAN

Director · since 01 avril 2021 · until 20 mai 2027 · 0695.847.910

Represented by Koen Albert Verwee

Active

ZUMACO

Director · since 01 avril 2021 · until 20 mai 2027 · 0834.988.470

Represented by Kristiaan Ivo De Beukelaer

Active

Ended mandates

Kenny Henderyckx

Director · since 04 juillet 2023 · until 15 mai 2025

Ended

Jeroen Bronselaer

Director · since 01 avril 2021 · until 15 mai 2025

Ended

Jeroen Bronselaer

Director · since 01 novembre 2020 · until 15 mai 2025

Ended

Christophe Van Wichelen

Director · since 23 mai 2020 · until 15 mai 2025

Ended

At this address

Other companies at this address

Company	CBE no.
Cross Mediaal Consortium● Active	1000.699.312

Annual accounts

Full financial information

	2025	2024	2023	2022	2021	2020
Type of account	Full model	Full model	Full model	Full model	Full model	Full model
Start of the financial year	01/01/2025	01/01/2024	01/01/2023	01/01/2022	01/01/2021	01/01/2020
Closing of the financial year	31/12/2025	31/12/2024	31/12/2023	31/12/2022	31/12/2021	31/12/2020
Length of the financial year	12 months	12 months	12 months	12 months	12 months	12 months
Filing date	12/06/2026	23/05/2025	04/04/2025	04/04/2025	03/06/2022	11/05/2021
General meeting	21/05/2026	15/05/2025	16/05/2024	31/05/2023	19/05/2022	01/04/2021
Currency of the financial year	EUR	EUR	EUR	EUR	EUR	EUR
NBB quality label	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls

Ratios

Financial ratios

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Filings

Annual accounts filings

21 filings with the NBB

Model	Closing	General meeting	Filed	Language	Document
Full model	31/12/2025	21/05/2026	12/06/2026	Dutch	PDF
Full model	31/12/2024	15/05/2025	23/05/2025	Dutch	PDF
Full modelCorrection	31/12/2023	16/05/2024	04/04/2025	Dutch	PDF
Full model	31/12/2023	16/05/2024	27/05/2024	Dutch	PDF
Full modelCorrection	31/12/2022	31/05/2023	04/04/2025	Dutch	PDF
Full model	31/12/2022	31/05/2023	06/06/2023	Dutch	PDF
Full model	31/12/2021	19/05/2022	03/06/2022	Dutch	PDF
Full model	31/12/2020	01/04/2021	11/05/2021	Dutch	PDF
Full modelCorrection	31/12/2019	22/05/2020	12/08/2020	Dutch	PDF
Full model	31/12/2019	22/05/2020	02/06/2020	Dutch	PDF
Full model	31/12/2018	16/05/2019	14/06/2019	Dutch	PDF
Full model	31/12/2017	17/05/2018	15/06/2018	Dutch	PDF
Full model	31/12/2016	18/05/2017	15/06/2017	Dutch	PDF
Full model	31/12/2015	19/05/2016	21/06/2016	Dutch	PDF
Full model	31/12/2014	21/05/2015	18/06/2015	Dutch	PDF
Full model	31/12/2013	15/05/2014	13/06/2014	Dutch	PDF
Full model	31/12/2012	16/05/2013	13/06/2013	Dutch	PDF
Full modelCorrection	31/12/2011	19/06/2012	15/03/2013	Dutch	PDF
Full model	31/12/2011	19/06/2012	26/06/2012	Dutch	PDF
Full model	31/12/2010	19/05/2011	14/06/2011	Dutch	PDF
Full model	31/12/2009	20/05/2010	18/06/2010	Dutch	PDF

Estimate

Indicative valuation

Order of magnitude

As an indication, this company is worth

between 10 M€ and 25 M€

The detail comes with the Business plan: low and high bounds, the valuation bridge for each financial year, transaction multiples by sector and size, group valuation and exports.

Discover the Business plan

Disclaimer

Indicative estimate based on public sector multiples and the filed annual accounts. It is neither a certified valuation nor financial or investment advice.

Governance

Board of directors

Seen on filing of 31/12/2025 · 5 active · 46 ended

Active mandates

Jeroen Bronselaer

Director · since 15 mai 2025 · until 15 mai 2031

Active

Kenny Henderyckx

Director · since 15 mai 2025 · until 15 mai 2031

Active

Ben Jan Vandermeulen

Director · since 01 avril 2021 · until 20 mai 2027

Active

EIFERMAN

Director · since 01 avril 2021 · until 20 mai 2027 · 0695.847.910

Represented by Koen Albert Verwee

Active

ZUMACO

Director · since 01 avril 2021 · until 20 mai 2027 · 0834.988.470

Represented by Kristiaan Ivo De Beukelaer

Active

Ended mandates

Kenny Henderyckx

Director · since 04 juillet 2023 · until 15 mai 2025

Ended

Jeroen Bronselaer

Director · since 01 avril 2021 · until 15 mai 2025

Ended

Jeroen Bronselaer

Director · since 01 novembre 2020 · until 15 mai 2025

Ended

Christophe Van Wichelen

Director · since 23 mai 2020 · until 15 mai 2025

Ended

Shareholders

Ownership and network

Looking for more information about this company?

Try for 7 days

Belgian Official Gazette

Belgian Official Gazette publications

Mandates04/06/2026
ONTSLAGEN - BENOEMINGEN
PDF
Mandates27/03/2026
ONTSLAGEN - BENOEMINGEN
PDF
Mandates02/12/2025
ONTSLAGEN - BENOEMINGEN
PDF
Mandates16/10/2025
ONTSLAGEN - BENOEMINGEN
PDF
Mandates11/06/2025
ONTSLAGEN - BENOEMINGEN
PDF
Mandates28/02/2025
ONTSLAGEN - BENOEMINGEN
PDF
Mandates09/07/2024
ONTSLAGEN - BENOEMINGEN
PDF
Mandates04/03/2024
ONTSLAGEN - BENOEMINGEN
PDF

Source: Belgian Official Gazette

Competition

Similar companies

A company's peers, by sector and size, are included in the Business plan.

See the Business plan

21/05/2026
nominationLIMACS — bestuurder
21/05/2026
nominationMaison 42 — bestuurder
21/05/2026
nominationDanny Lelie — vaste vertegenwoordiger van de rechtspersoon LIMACS
21/05/2026
nominationKenny Henderyckx — vaste vertegenwoordiger van de rechtspersoon Maison 42
2025
Annual accounts 2025-294,7 k €↓
16/10/2025
nominationSteven Van Campenhout — vaste vertegenwoordiger commissaris
02/09/2025
nominationValérie Morfitis — Chief Executive Officer
15/05/2025
reconductionJeroen Bronselaer — Bestuurder
15/05/2025
reconductionKenny Henderyckx — Bestuurder
01/01/2025
nominationJeroen Bronselaer — uitvoerend bestuurder
2024
Annual accounts 2024-276,0 k €↓
16/05/2024
reconductionKPMG Bedrijfsrevisoren BV — Commissaris
2023
Annual accounts 202332,9 k €↓
04/07/2023
nominationKenny Henderyckx — Telenet bestuurder
2022
Annual accounts 2022391,0 k €↓
2021
Annual accounts 20211,0 M €↑
2020
Name changeAds & Data
2019
Annual accounts 2019-1,2 M €↓
2018
Annual accounts 2018-397,2 k €↑
2017
Annual accounts 2017-662,0 k €↓
2016
Annual accounts 2016-147,2 k €↑
2015
Annual accounts 2015-180,0 k €↓
2014
Annual accounts 201451,6 k €↓
2013
Annual accounts 2013350,9 k €↑
2012
Annual accounts 2012115,9 k €↑
2011
Annual accounts 2011-99,5 k €↑
2010
Annual accounts 2010-593,4 k €↑
2009
Annual accounts 2009-1,0 M €
22/01/2009
IncorporationPublic limited company
2009
Name changePebble Media

10/15	1 240 000	1 180 000	1 050 000
70	8 630 000	8 120 000	7 940 000
9904	412 000	388 000	301 000
17/49	2 970 000	3 140 000	3 380 000
9087	24,3	23,1	21,8

Ads & Data

Overview

What does Ads & Data do?

Trend over 16 financial years

Indicative valuation

Board of directors

Other companies at this address

Financials

Full financial information

Financial ratios

Annual accounts filings

Valuation

Indicative valuation

Directors & structure

Board of directors

Ownership and network

Publications

Belgian Official Gazette publications

Similar companies

Similar companies

Timeline