ACTIVE

RUE

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Financial year 2025 · closed on 30/06/2025
Net result
-553,1 k €
-480.6% YoY
Gross margin
781,6 k €
+8.1% YoY
Equity
2,8 M €
-23.8% YoY
Workforce
3,6 ETP
0.0% YoY

What does RUE do?

RUE is a Private limited company incorporated in 2010. Its main activity is: Advertising agencies. Its registered office is in Aalst. It employs on average 3,6 ETP workers (FTE).

Legal situation
● Normal situation
BCE/KBO no. / VAT
BE 0829.747.896
Incorporation
30/09/2010
Legal form
Private limited company
Registered office
Louis Camustraat 31
9300 Aalst · FlandreSee on map
Contributed capital
40 000,00 €
Latest accounts
30/06/2025
Average workforce
3,6 ETP
Activities (NACE)
73110Advertising agencies· main73110Advertising agencies82990Other business support service activities n.e.c.82990Other business support service activities n.e.c.
Joint committees (1)
  • 200
Signals
Solid equityLow riskGood liquidityPositive EBITDAHealthy social debts
View the BCE/KBO Public Search record →
Health score
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✦ Verdict · Analyst summary
Financials

Trend over 13 financial years

2025202420232022202020192017201620152014201320122011
Income statement
Gross margin781,6 k €723,2 k €894,7 k €794,5 k €364,1 k €211,9 k €109,5 k €190,9 k €82,8 k €130,5 k €124,6 k €125,3 k €-4,5 k €
EBITDA397,7 k €297,9 k €656,3 k €641,4 k €363,0 k €207,3 k €93,3 k €158,8 k €66,6 k €47,8 k €67,7 k €122,9 k €-8,8 k €
Operating result213,3 k €185,3 k €365,3 k €559,9 k €276,3 k €120,6 k €56,2 k €122,5 k €32,6 k €12,5 k €13,4 k €63,1 k €-9,0 k €
Net result-553,1 k €145,3 k €2,3 M €404,8 k €181,0 k €79,3 k €33,3 k €72,5 k €2,8 k €1,5 k €-942,1 €48,8 k €-9,2 k €
Balance sheet
Equity2,8 M €3,7 M €3,6 M €1,2 M €406,4 k €225,4 k €166,2 k €132,9 k €60,4 k €57,6 k €56,2 k €35,7 k €9,4 k €
Total assets6,6 M €7,9 M €7,5 M €10,9 M €1,7 M €1,5 M €988,5 k €566,8 k €407,5 k €414,9 k €401,3 k €364,7 k €13,8 k €
Cash34,7 k €33,8 k €618,4 k €16,2 k €6,8 k €4,7 k €16,4 k €5,5 k €215,1 €446,0 €156,6 €3,2 k €673,7 €
Debts3,7 M €4,1 M €4,0 M €9,6 M €1,3 M €1,3 M €673,4 k €404,4 k €345,4 k €355,0 k €340,5 k €324,7 k €4,4 k €
Other
Workforce3,6 ETP3,6 ETP2,4 ETP1,0 ETP–––––2,6 ETP1,4 ETP–0,5 ETP
Estimate

Indicative valuation

As an indication, this company is worth

between 0 € and 100 k€
See the valuation
Governance

Board of directors

Seen on filing of 30/06/2025 · 2 active · 7 ended

Active mandates

Tom Sterckx

Director · since 22 janvier 2022

Active
Olivier Sterckx

Director · since 10 janvier 2022

Active

Ended mandates

Tom Sterckx

Director · since 10 janvier 2022

Ended
Tom Sterckx

Bestuurder · since 10 décembre 2021

Ended
Tom Sterckx

Director · since 10 décembre 2021

Ended
Olivier Sterckx

Bestuurder · since 22 septembre 2010

Ended
Annual accounts

Full financial information

202520242023202220212020
Type of accountAbridged modelAbridged modelAbridged modelAbridged modelAbridged modelMicro model
Start of the financial year01/07/202401/07/202301/07/202201/07/202101/07/202001/07/2019
Closing of the financial year30/06/202530/06/202430/06/202330/06/202230/06/202130/06/2020
Length of the financial year12 months12 months12 months12 months12 months12 months
Filing date09/02/202630/01/202512/01/202431/01/202328/01/202229/01/2021
General meeting31/12/202530/12/202412/12/202331/12/202231/12/202131/12/2020
Currency of the financial yearEUREUREUREUREUREUR
NBB quality labelSatisfying controlsSatisfying controlsSatisfying controlsSatisfying controlsSatisfying controlsSatisfying controls
Ratios

Financial ratios

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Filings

Annual accounts filings

14 filings with the NBB

ModelClosingGeneral meetingFiledLanguageDocument
Abridged model30/06/202531/12/202509/02/2026DutchPDF
Abridged model30/06/202430/12/202430/01/2025DutchPDF
Abridged model30/06/202312/12/202312/01/2024DutchPDF
Abridged model30/06/202231/12/202231/01/2023DutchPDF
Abridged model30/06/202131/12/202128/01/2022DutchPDF
Micro model30/06/202031/12/202029/01/2021DutchPDF
Micro model30/06/201913/12/201906/01/2020DutchPDF
Micro model31/12/201725/05/201830/07/2018DutchPDF
Micro model31/12/201626/05/201710/08/2017DutchPDF
Abridged model31/12/201527/05/201602/08/2016DutchPDF
Abridged model31/12/201429/05/201515/07/2015DutchPDF
Abridged model31/12/201330/05/201423/07/2014DutchPDF
Abridged model31/12/201231/05/201312/06/2013DutchPDF
Abridged model31/12/201125/05/201211/02/2013DutchPDF
Estimate

Indicative valuation

Order of magnitude

As an indication, this company is worth

between 0 € and 100 k€

The detail comes with the Business plan: low and high bounds, the valuation bridge for each financial year, transaction multiples by sector and size, group valuation and exports.

Discover the Business plan
Disclaimer

Indicative estimate based on public sector multiples and the filed annual accounts. It is neither a certified valuation nor financial or investment advice.

Governance

Board of directors

Seen on filing of 30/06/2025 · 2 active · 7 ended

Active mandates

Tom Sterckx

Director · since 22 janvier 2022

Active
Olivier Sterckx

Director · since 10 janvier 2022

Active

Ended mandates

Tom Sterckx

Director · since 10 janvier 2022

Ended
Tom Sterckx

Bestuurder · since 10 décembre 2021

Ended
Tom Sterckx

Director · since 10 décembre 2021

Ended
Olivier Sterckx

Bestuurder · since 22 septembre 2010

Ended
Shareholders

Ownership and network

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Belgian Official Gazette

Belgian Official Gazette publications

  • Mandates13/01/2022
    STATUTEN (VERTALING, COÖRDINATIE, OVERIGE WIJZIGINGEN, …) - WIJZIGING RECHTSVORM - MAATSCHAPPELIJKE ZETEL - DOEL - ONTSLAGEN - BENOEMINGEN
    PDF
  • Other03/01/2019
    BENAMING - ALGEMENE VERGADERING - BOEKJAAR
    PDF
  • Capital / shares15/05/2013
    KAPITAAL - AANDELEN
    PDF
  • Mandates14/06/2012
    BENAMING - MAATSCHAPPELIJKE ZETEL - ONTSLAGEN - BENOEMINGEN - STATUTEN (VERTALING, COÖRDINATIE, OVERIGE WIJZIGINGEN, …)
    PDF
  • Registered office15/03/2011
    MAATSCHAPPELIJKE ZETEL
    PDF
  • Other11/10/2010
    RUBRIEK OPRICHTING (NIEUWE RECHTSPERSOON, OPENING BIJKANTOOR, ENZ...)
    PDF

Source: Belgian Official Gazette

Competition

Similar companies

A company's peers, by sector and size, are included in the Business plan.

See the Business plan

Timeline

  1. 2025
    Annual accounts 2025-553,1 k €↓
  2. 2024
    Annual accounts 2024145,3 k €↓
  3. 2023
    Annual accounts 20232,3 M €↑
  4. 2022
    Annual accounts 2022404,8 k €↑
  5. 2020
    Annual accounts 2020181,0 k €↑
  6. 2019
    Annual accounts 201979,3 k €↑
  7. 2017
    Annual accounts 201733,3 k €↓
  8. 2016
    Annual accounts 201672,5 k €↑
  9. 2015
    Annual accounts 20152,8 k €↑
  10. 2014
    Annual accounts 20141,5 k €↑
  11. 2013
    Annual accounts 2013-942,1 €↓
  12. 2012
    Annual accounts 201248,8 k €↑
  13. 2011
    Annual accounts 2011-9,2 k €
  14. 30/09/2010
    IncorporationPrivate limited company