OPENING OF BANKRUPTCY

Advanced Sales Tactics

Export PDF

Financial year 2024 · closed on 31/12/2024

Net result

-4,6 k €

-6.1% YoY

Gross margin

-479,9 €

+85.0% YoY

Equity

129,4 k €

-3.4% YoY

Company — Opening of bankruptcy.

Strike-off: 20 mai 2026

What does Advanced Sales Tactics do?

Advanced Sales Tactics is a Private limited company incorporated in 2007. Its main activity is: Wholesale of machinery for the textile industry and of sewing and knitting machines. Its registered office is in Beveren-Kruibeke-Zwijndrecht.

Legal situation

● Opening of bankruptcy

BCE/KBO no. / VAT

BE 0890.554.822

Incorporation

03/07/2007

Legal form

Private limited company

Registered office

van Brouchovenstraat(BEV) 19 box 9
9120 Beveren-Kruibeke-Zwijndrecht · FlandreSee on map

Contributed capital

6 200,00 €

Latest accounts

31/12/2024

Activities (NACE)

46649Wholesale of machinery for the textile industry and of sewing and knitting machines· main 46699Wholesale of other machinery and equipment 51873Air transport 47551Retail sale of other household equipment in specialised stores 47552Retail sale of other household equipment in specialised stores 47591Retail sale of furniture, lighting equipment and other household articles in specialised stores+6

Signals

Solid equityGood liquidity

View the BCE/KBO Public Search record →

Health score

Available with a Rovalta subscriptionTry for 7 days

Recommended credit limit

✦ Verdict · Analyst summary

Financials

Trend over 17 financial years

	2024		2023		2022		2021		2020		2019		2018		2017		2016		2015		2014		2013		2012		2011		2010		2009		2008
Income statement
Gross margin	-479,9 €	+85.0%	-3,2 k €	-141%	7,7 k €	-91.0%	85,8 k €	+298%	21,5 k €	-14.8%	25,3 k €	+247%	7,3 k €	-76.6%	31,1 k €	-7.9%	33,8 k €	+168%	12,6 k €	-10.1%	14 k €	+270%	-8,3 k €	-163%	13,1 k €	+62.5%	8,1 k €	+40.8%	5,7 k €	-52.5%	12,1 k €	-75.9%	50,2 k €
EBITDA	-2,3 k €	+40.1%	-3,8 k €	-170%	5,5 k €	-93.2%	80,7 k €	+324%	19 k €	-11.2%	21,4 k €	+407%	4,2 k €	-72.5%	15,4 k €	-47.5%	29,3 k €	+195%	9,9 k €	-20.6%	12,5 k €	+217%	-10,7 k €	-267%	6,4 k €	+296%	1,6 k €	-46.5%	3 k €	-66.0%	8,9 k €	-80.0%	44,4 k €
Operating result	-2,3 k €	+40.1%	-3,8 k €	-170%	5,5 k €	-93.2%	80,7 k €	+324%	19 k €	-11.2%	21,4 k €	+482%	3,7 k €	-75.2%	14,8 k €	+21.2%	12,2 k €	+30.5%	9,4 k €	-21.6%	12 k €	+195%	-12,5 k €	-328%	5,5 k €	+476%	954 €	-62.3%	2,5 k €	-69.9%	8,4 k €	-80.9%	44 k €
Net result	-4,6 k €	-6.1%	-4,3 k €	-194%	4,6 k €	-91.1%	51,7 k €	+260%	14,4 k €	+21.5%	11,8 k €	+1002%	1,1 k €	-87.3%	8,5 k €	+6.6%	8 k €	+27.9%	6,2 k €	+3.3%	6 k €	+216%	-5,2 k €	-167%	7,7 k €	+2052%	-394,4 €	-340%	164,2 €	-96.4%	4,6 k €	-81.6%	24,7 k €
Balance sheet
Equity	129,4 k €	-3.4%	134 k €	-3.1%	138,3 k €	-0.0%	138,3 k €	+59.7%	86,6 k €	+19.9%	72,2 k €	+19.6%	60,4 k €	+1.8%	59,3 k €	+16.7%	50,9 k €	+18.5%	42,9 k €	+17.0%	36,7 k €	+19.7%	30,7 k €	-12.2%	34,9 k €	+28.3%	27,2 k €	-1.4%	27,6 k €	+0.6%	27,4 k €	-11.2%	30,9 k €
Total assets	132,5 k €	-8.6%	144,9 k €	-18.3%	177,3 k €	-20.5%	223,1 k €	+57.4%	141,8 k €	+38.3%	102,5 k €	-2.7%	105,4 k €	-0.1%	105,5 k €	-6.6%	112,9 k €	+17.5%	96,1 k €	+24.8%	77,1 k €	+20.8%	63,8 k €	-43.9%	113,6 k €	+70.5%	66,6 k €	+7.1%	62,2 k €	-27.2%	85,4 k €	+2.3%	83,5 k €
Cash	20,5 k €	-40.1%	34,3 k €	-59.2%	84 k €	-27.1%	115,2 k €	+395%	23,3 k €	+45.6%	16 k €	-33.1%	23,9 k €	+42.7%	16,7 k €	+3.1%	16,2 k €	+2.2%	15,9 k €	+22.2%	13 k €	+22.8%	10,6 k €	+537%	1,7 k €	-16.6%	2 k €	-24.7%	2,6 k €	+79.0%	1,5 k €	-12.3%	1,7 k €
Debts	3,1 k €	-61.7%	8,2 k €	-79.0%	39 k €	-51.6%	80,7 k €	+46.3%	55,2 k €	+82.1%	30,3 k €	-32.6%	45 k €	-2.6%	46,2 k €	-25.6%	62,1 k €	+16.6%	53,2 k €	+31.9%	40,4 k €	+21.9%	33,1 k €	-57.9%	78,7 k €	+99.6%	39,4 k €	+14.0%	34,6 k €	-40.3%	58 k €	+10.2%	52,6 k €

Governance

Board of directors

Seen on filing of 31/12/2024 · 2 active · 3 ended

Active mandates

Serge Bruyendonck

Director · since 12 juillet 2007 · until 19 juin 2025

Active

Serge Bruyendonck

Director · since 12 juillet 2007

Active

Ended mandates

Chantal De Meester

Manager

Ended

Serge Bruyendonck

Director

Ended

Serge Bruyendonck

Manager

Ended

Annual accounts

Full financial information

	2024	2023	2022	2021	2020	2019
Type of account	Micro model	Micro model	Micro model	Micro model	Micro model	Micro model
Start of the financial year	01/01/2024	01/01/2023	01/01/2022	01/01/2021	01/01/2020	01/01/2019
Closing of the financial year	31/12/2024	31/12/2023	31/12/2022	31/12/2021	31/12/2020	31/12/2019
Length of the financial year	12 months	12 months	12 months	12 months	12 months	12 months
Filing date	02/10/2025	27/09/2024	09/10/2023	24/10/2022	28/10/2021	05/11/2020
General meeting	19/06/2025	17/09/2024	28/06/2023	22/06/2022	23/06/2021	24/06/2020
Currency of the financial year	EUR	EUR	EUR	EUR	EUR	EUR
NBB quality label	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls

Ratios

Financial ratios

Looking for more information about this company?

Try for 7 days

Filings

Annual accounts filings

20 filings with the NBB

Model	Closing	General meeting	Filed	Language	Document
Micro modelCorrection	31/12/2024	19/06/2025	02/10/2025	Dutch	PDF
Micro model	31/12/2024	25/06/2025	07/08/2025	Dutch	PDF
Micro model	31/12/2023	17/09/2024	27/09/2024	Dutch	PDF
Micro model	31/12/2022	28/06/2023	09/10/2023	Dutch	PDF
Micro model	31/12/2021	22/06/2022	24/10/2022	Dutch	PDF
Micro model	31/12/2020	23/06/2021	28/10/2021	Dutch	PDF
Micro model	31/12/2019	24/06/2020	05/11/2020	Dutch	PDF
Micro model	31/12/2018	26/06/2019	03/10/2019	Dutch	PDF
Micro model	31/12/2017	27/06/2018	28/09/2018	Dutch	PDF
Micro model	31/12/2016	28/06/2017	25/09/2017	Dutch	PDF
Abridged model	31/12/2015	22/06/2016	28/10/2016	Dutch	PDF
Abridged model	31/12/2014	24/06/2015	25/09/2015	Dutch	PDF
Abridged model	31/12/2013	27/10/2014	28/10/2014	Dutch	PDF
Abridged modelCorrection	31/12/2012	26/06/2013	12/11/2014	Dutch	PDF
Abridged model	31/12/2012	26/06/2013	30/08/2013	Dutch	PDF
Abridged modelCorrection	31/12/2011	27/06/2012	12/11/2014	Dutch	PDF
Abridged model	31/12/2011	27/06/2012	22/10/2012	Dutch	PDF
Abridged model	31/12/2010	22/06/2011	28/10/2011	Dutch	PDF
Abridged model	31/12/2009	23/06/2010	30/08/2010	Dutch	PDF
Abridged model	31/12/2008	25/06/2009	27/10/2009	Dutch	PDF

Estimate

Indicative valuation

The detail comes with the Business plan: low and high bounds, the valuation bridge for each financial year, transaction multiples by sector and size, group valuation and exports.

Discover the Business plan

Disclaimer

Indicative estimate based on public sector multiples and the filed annual accounts. It is neither a certified valuation nor financial or investment advice.

Governance

Board of directors

Seen on filing of 31/12/2024 · 2 active · 3 ended

Active mandates

Serge Bruyendonck

Director · since 12 juillet 2007 · until 19 juin 2025

Active

Serge Bruyendonck

Director · since 12 juillet 2007

Active

Ended mandates

Chantal De Meester

Manager

Ended

Serge Bruyendonck

Director

Ended

Serge Bruyendonck

Manager

Ended

Shareholders

Ownership and network

Looking for more information about this company?

Try for 7 days

Belgian Official Gazette

Belgian Official Gazette publications

Mandates10/07/2025
STATUTEN (VERTALING, COÖRDINATIE, OVERIGE WIJZIGINGEN, ) - WIJZIGING RECHTSVORM - BENAMING - MAATSCHAPPELIJKE ZETEL - ONTSLAGEN - BENOEMINGEN
PDF

Source: Belgian Official Gazette

Competition

Similar companies

A company's peers, by sector and size, are included in the Business plan.

See the Business plan

2024
Annual accounts 2024-4,6 k €↓
2023
Annual accounts 2023-4,3 k €↓
2022
Annual accounts 20224,6 k €↓
2022
Name changeHoretec Partnership
2021
Annual accounts 202151,7 k €↑
2021
Name changeHoretec
2020
Annual accounts 202014,4 k €↑
2019
Annual accounts 201911,8 k €↑
2018
Annual accounts 20181,1 k €↓
2017
Annual accounts 20178,5 k €↑
2016
Annual accounts 20168 k €↑
2015
Annual accounts 20156,2 k €↑
2014
Annual accounts 20146 k €↑
2013
Annual accounts 2013-5,2 k €↓
2012
Annual accounts 20127,7 k €↑
2011
Annual accounts 2011-394,4 €↓
2010
Annual accounts 2010164,2 €↓
2009
Annual accounts 20094,6 k €↓
2008
Annual accounts 200824,7 k €
03/07/2007
IncorporationPrivate limited company

10/15	1 240 000	1 180 000	1 050 000
70	8 630 000	8 120 000	7 940 000
9904	412 000	388 000	301 000
17/49	2 970 000	3 140 000	3 380 000
9087	24,3	23,1	21,8

Advanced Sales Tactics

Overview

What does Advanced Sales Tactics do?

Trend over 17 financial years

Board of directors

Financials

Full financial information

Financial ratios

Annual accounts filings

Valuation

Indicative valuation

Directors & structure

Board of directors

Ownership and network

Publications

Belgian Official Gazette publications

Similar companies

Similar companies

Timeline