ACTIVE

PLANNING

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Financial year 2024 · closed on 31/12/2024

Net result

80,1 k €

+125.7% YoY

Gross margin

101 k €

-22.7% YoY

Equity

625,4 k €

+14.7% YoY

What does PLANNING do?

PLANNING is a Public limited company incorporated in 1972. Its main activity is: Market research and public opinion polling. Its registered office is in Mouscron.

Legal situation

● Normal situation

BCE/KBO no. / VAT

BE 0412.684.223

Incorporation

10/10/1972

Legal form

Public limited company

Registered office

Rue de l'Echauffourée 1
7700 Mouscron · WallonieSee on map

Contributed capital

231 408,61 €

Latest accounts

31/12/2024

Activities (NACE)

73200Market research and public opinion polling· main 73200Market research and public opinion polling 74131Specialised design activities

Signals

ProfitableSolid equityLow riskPositive cashflowPositive EBITDA

View the BCE/KBO Public Search record →

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✦ Verdict · Analyst summary

Financials

Trend over 16 financial years

	2024		2023		2022		2021		2020		2019		2018		2017		2016		2015		2014		2013		2012		2011		2010		2008
Income statement
Gross margin	101 k €	-22.7%	130,7 k €	-41.4%	223 k €	-15.6%	264,2 k €	-9.2%	290,9 k €	+161%	111,3 k €	+200%	37,1 k €	+145%	-83,2 k €	-151%	-33,2 k €	-114%	235,9 k €	-23.4%	307,8 k €	+38.3%	222,6 k €	-2.7%	228,8 k €	+59.6%	143,3 k €	-24.3%	189,5 k €	-33.0%	282,6 k €
EBITDA	100 k €	-22.9%	129,7 k €	-41.6%	222,1 k €	-15.6%	263,2 k €	-9.3%	290 k €	+161%	111 k €	+206%	36,3 k €	+144%	-83,2 k €	-144%	-34,1 k €	-114%	235 k €	-23.3%	306,4 k €	+38.6%	221,1 k €	-2.9%	227,6 k €	+59.8%	142,5 k €	-24.4%	188,5 k €	-33.1%	281,7 k €
Operating result	100 k €	+160%	38,5 k €	-77.8%	173,1 k €	-22.4%	223,2 k €	+77.1%	126 k €	+531%	20 k €	+140%	-50 k €	+68.3%	-157,8 k €	-14.3%	-138,1 k €	-323%	61,9 k €	+19.0%	52 k €	+572%	-11 k €	-146%	23,8 k €	+175%	-31,9 k €	-232%	24,2 k €	-87.4%	191,3 k €
Net result	80,1 k €	+126%	35,5 k €	-71.5%	124,5 k €	-41.8%	213,9 k €	+82.7%	117,1 k €	+658%	15,5 k €	+131%	-49,7 k €	+68.2%	-156,4 k €	-34.6%	-116,2 k €	-389%	40,2 k €	-11.2%	45,3 k €	+214%	-39,8 k €	-768%	6 k €	-93.4%	89,7 k €	-70.4%	303,4 k €	+129%	132,4 k €
Balance sheet
Equity	625,4 k €	+14.7%	545,3 k €	+7.0%	509,8 k €	+32.3%	385,3 k €	+125%	171,4 k €	+216%	54,3 k €	+39.8%	38,8 k €	-56.1%	88,5 k €	-63.9%	244,9 k €	-32.2%	361 k €	+12.5%	320,8 k €	+16.4%	275,6 k €	-12.6%	315,3 k €	+1.9%	309,4 k €	+40.9%	219,6 k €	-24.8%	292,2 k €
Total assets	1,3 M €	+11.4%	1,1 M €	+12.4%	1 M €	-2.6%	1 M €	+21.4%	847,4 k €	+0.2%	845,3 k €	-8.1%	919,3 k €	+35.9%	676,3 k €	-7.0%	727,3 k €	-17.5%	881,1 k €	-0.5%	885,6 k €	-14.1%	1 M €	-11.2%	1,2 M €	-7.2%	1,3 M €	-1.5%	1,3 M €	-4.4%	1,3 M €
Cash	54,2 k €	+997%	4,9 k €	-97.4%	188 k €	-1.6%	191,1 k €	+330%	44,4 k €	+21.6%	36,5 k €	-51.4%	75,2 k €	+994%	6,9 k €	-70.3%	23,2 k €	+207%	7,5 k €	-79.8%	37,4 k €	+30.5%	28,7 k €	+192%	9,8 k €	+20.1%	8,2 k €	-51.8%	16,9 k €	-7.6%	18,3 k €
Debts	629,2 k €	+8.3%	580,8 k €	+18.1%	491,8 k €	-23.5%	643,1 k €	-4.9%	676 k €	-14.5%	791 k €	-10.1%	879,6 k €	+49.6%	587,8 k €	+21.8%	482,4 k €	-7.2%	520,1 k €	+14.7%	453,4 k €	-40.0%	755,3 k €	-10.6%	845,2 k €	-10.2%	940,8 k €	-10.4%	1 M €	+1.4%	1 M €

Estimate

Indicative valuation

As an indication, this company is worth

between 500 k€ and 1 M€

See the valuation

Governance

Board of directors

Seen on filing of 31/12/2024 · 2 active · 1 ended

Active mandates

DANIEL FRANCOIS

Mandate

Active

MARIE-JOSE MASTIN

Director

Active

Ended mandates

YVETTE FLAMAND

Director

Ended

At this address

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Annual accounts

Full financial information

	2024	2023	2022	2021	2020	2019
Type of account	Micro model	Micro model	Abridged model	Abridged model	Abridged model	Abridged model
Start of the financial year	01/01/2024	01/01/2023	01/01/2022	01/01/2021	01/01/2020	01/01/2019
Closing of the financial year	31/12/2024	31/12/2023	31/12/2022	31/12/2021	31/12/2020	31/12/2019
Length of the financial year	12 months	12 months	12 months	12 months	12 months	12 months
Filing date	10/09/2025	26/09/2024	18/10/2023	24/08/2022	07/09/2021	09/12/2020
General meeting	16/06/2025	17/06/2024	19/06/2023	20/06/2022	21/06/2021	15/06/2020
Currency of the financial year	EUR	EUR	EUR	EUR	EUR	EUR
NBB quality label	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls	Satisfying controls

Ratios

Financial ratios

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Filings

Annual accounts filings

19 filings with the NBB

Model	Closing	General meeting	Filed	Language	Document
Micro model	31/12/2024	16/06/2025	10/09/2025	French	PDF
Micro model	31/12/2023	17/06/2024	26/09/2024	French	PDF
Abridged model	31/12/2022	19/06/2023	18/10/2023	French	PDF
Abridged model	31/12/2021	20/06/2022	24/08/2022	French	PDF
Abridged model	31/12/2020	21/06/2021	07/09/2021	French	PDF
Abridged model	31/12/2019	15/06/2020	09/12/2020	French	PDF
Abridged model	31/12/2018	17/06/2019	30/08/2019	French	PDF
Abridged model	31/12/2017	18/06/2018	31/08/2018	French	PDF
Abridged model	31/12/2016	19/06/2017	10/08/2017	French	PDF
Abridged model	31/12/2015	20/06/2016	05/07/2016	French	PDF
Abridged model	31/12/2014	15/06/2015	25/08/2015	French	PDF
Abridged model	31/12/2013	16/06/2014	19/08/2014	French	PDF
Abridged model	31/12/2012	17/06/2013	12/08/2013	French	PDF
Abridged model	31/12/2011	18/06/2012	30/08/2012	French	PDF
Abridged model	31/12/2010	20/06/2011	16/08/2011	French	PDF
Abridged model	31/12/2009	28/06/2010	27/08/2010	French	PDF
Abridged model	31/12/2008	15/06/2009	31/08/2009	French	PDF
Abridged model	31/12/2007	23/06/2008	17/09/2008	French	PDF
Abridged model	31/12/2006	25/06/2007	04/12/2007	French	PDF

Estimate

Indicative valuation

Order of magnitude

As an indication, this company is worth

between 500 k€ and 1 M€

The detail comes with the Business plan: low and high bounds, the valuation bridge for each financial year, transaction multiples by sector and size, group valuation and exports.

Discover the Business plan

Disclaimer

Indicative estimate based on public sector multiples and the filed annual accounts. It is neither a certified valuation nor financial or investment advice.

Governance

Board of directors

Seen on filing of 31/12/2024 · 2 active · 1 ended

Active mandates

DANIEL FRANCOIS

Mandate

Active

MARIE-JOSE MASTIN

Director

Active

Ended mandates

YVETTE FLAMAND

Director

Ended

Shareholders

Ownership and network

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Belgian Official Gazette

Belgian Official Gazette publications

Mandates18/12/2023
SIEGE SOCIAL - DEMISSIONS, NOMINATIONS
PDF
Other20/01/2012
STATUTS (TRADUCTION, COORDINATION, AUTRES MODIFICATIONS, )
PDF
Mandates12/01/2012
DEMISSIONS, NOMINATIONS
PDF

Source: Belgian Official Gazette

Competition

Similar companies

A company's peers, by sector and size, are included in the Business plan.

See the Business plan

2024
Annual accounts 202480,1 k €↑
2023
Annual accounts 202335,5 k €↓
2022
Annual accounts 2022124,5 k €↓
2021
Annual accounts 2021213,9 k €↑
2020
Annual accounts 2020117,1 k €↑
2019
Annual accounts 201915,5 k €↑
2018
Annual accounts 2018-49,7 k €↑
2017
Annual accounts 2017-156,4 k €↓
2016
Annual accounts 2016-116,2 k €↓
2015
Annual accounts 201540,2 k €↓
2014
Annual accounts 201445,3 k €↑
2013
Annual accounts 2013-39,8 k €↓
2012
Annual accounts 20126 k €↓
2011
Annual accounts 201189,7 k €↓
2010
Annual accounts 2010303,4 k €↑
2008
Annual accounts 2008132,4 k €
10/10/1972
IncorporationPublic limited company

10/15	1 240 000	1 180 000	1 050 000
70	8 630 000	8 120 000	7 940 000
9904	412 000	388 000	301 000
17/49	2 970 000	3 140 000	3 380 000
9087	24,3	23,1	21,8

PLANNING

Overview

What does PLANNING do?

Trend over 16 financial years

Indicative valuation

Board of directors

Other companies at this address

Financials

Full financial information

Financial ratios

Annual accounts filings

Valuation

Indicative valuation

Directors & structure

Board of directors

Ownership and network

Publications

Belgian Official Gazette publications

Similar companies

Similar companies

Timeline