ACTION ACTION
0428.749.106 · rovalta.com · 23/09/2026
ACTIVE
ACTION ACTION
Financial year 2024 · closed on 31/12/2024
Net result
-144 k €
-203.3% YoY
Gross margin
157,9 k €
+199.3% YoY
Equity
3,5 M €
-7.1% YoY
Overview
What does ACTION ACTION do?
ACTION ACTION is a Public limited company incorporated in 1986. Its main activity is: Advertising agencies. Its registered office is in Hove.
Legal situation
● Normal situation
BCE/KBO no. / VAT
BE 0428.749.106
Incorporation
27/03/1986
Legal form
Public limited company
Registered office
Appelkantstraat 67
2540 Hove · FlandreSee on map
2540 Hove · FlandreSee on map
Contributed capital
61 500,00 €
Latest accounts
31/12/2024
Activities (NACE)
Joint committees (1)
- 100
Signals
Solid equityLow riskGood liquidityPositive EBITDA
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Financials
Trend over 19 financial years
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | |||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | |||||||||||||||||||||||||||||||||||||
| Gross margin | 157,9 k € | +199% | 52,8 k € | -29.5% | 74,8 k € | -39.4% | 123,4 k € | +34.3% | 91,9 k € | -40.1% | 153,5 k € | -24.5% | 203,4 k € | -11.3% | 229,2 k € | +6.7% | 214,8 k € | +80.2% | 119,2 k € | -9.0% | 131 k € | +630% | 18 k € | -60.6% | 45,6 k € | -42.4% | 79,2 k € | -73.9% | 303,6 k € | +1.8% | 298,4 k € | +26.5% | 235,9 k € | +74.0% | 135,6 k € | -60.2% | 340,7 k € |
| EBITDA | 149,7 k € | +218% | 47,1 k € | -15.2% | 55,6 k € | -49.1% | 109,2 k € | +27.0% | 86 k € | -42.2% | 148,8 k € | -21.0% | 188,4 k € | +36.8% | 137,7 k € | -34.3% | 209,8 k € | +81.0% | 115,9 k € | -8.1% | 126,1 k € | +2188% | 5,5 k € | -87.2% | 43 k € | -44.0% | 76,8 k € | -73.1% | 285,4 k € | -0.2% | 286,1 k € | +22.6% | 233,3 k € | +78.7% | 130,6 k € | -61.3% | 337,2 k € |
| Operating result | 71 k € | +696% | -11,9 k € | +53.4% | -25,6 k € | -799% | -2,8 k € | -134% | 8,4 k € | -88.7% | 74,1 k € | -28.2% | 103,3 k € | +22.0% | 84,6 k € | -0.1% | 84,7 k € | +111% | 40,2 k € | -31.3% | 58,6 k € | +188% | -66,3 k € | -15770% | 423 € | -98.8% | 36,1 k € | -85.0% | 239,8 k € | +0.7% | 238,2 k € | +16.5% | 204,4 k € | +130% | 88,8 k € | -70.1% | 297,1 k € |
| Net result | -144 k € | -203% | -47,5 k € | -118% | -21,8 k € | -1097% | 2,2 k € | +114% | -15,6 k € | -123% | 66,9 k € | -39.2% | 110 k € | +493% | 18,6 k € | +64.6% | 11,3 k € | -92.3% | 147,1 k € | -44.9% | 267,1 k € | -51.0% | 545,1 k € | +4391% | 12,1 k € | -81.3% | 64,7 k € | -79.5% | 315,3 k € | +92.4% | 163,9 k € | +13.7% | 144,2 k € | +73.9% | 82,9 k € | -78.1% | 378,6 k € |
| Balance sheet | |||||||||||||||||||||||||||||||||||||
| Equity | 3,5 M € | -7.1% | 3,8 M € | -3.1% | 3,9 M € | -2.4% | 4 M € | -0.9% | 4 M € | -3.9% | 4,2 M € | -1.1% | 4,2 M € | +0.6% | 4,2 M € | +0.4% | 4,2 M € | -4.5% | 4,4 M € | -4.4% | 4,6 M € | +2.8% | 4,5 M € | +9.7% | 4,1 M € | -2.1% | 4,2 M € | +1.6% | 4,1 M € | +0.9% | 4,1 M € | +1.6% | 4 M € | +1.6% | 3,9 M € | +0.1% | 3,9 M € |
| Total assets | 3,8 M € | -6.4% | 4,1 M € | -8.2% | 4,5 M € | -5.5% | 4,7 M € | +2.7% | 4,6 M € | +0.8% | 4,6 M € | -2.8% | 4,7 M € | +4.6% | 4,5 M € | -3.3% | 4,7 M € | -1.9% | 4,7 M € | -1.6% | 4,8 M € | +2.6% | 4,7 M € | -12.4% | 5,4 M € | +6.0% | 5,1 M € | -1.4% | 5,1 M € | +0.4% | 5,1 M € | +8.6% | 4,7 M € | +3.5% | 4,5 M € | -1.3% | 4,6 M € |
| Cash | 35,9 k € | +94.8% | 18,4 k € | -83.2% | 109,6 k € | -62.0% | 288,5 k € | +23.1% | 234,4 k € | -64.0% | 651,1 k € | -5.6% | 689,8 k € | -37.7% | 1,1 M € | +69.8% | 651,6 k € | -7.1% | 701,2 k € | -6.1% | 746,4 k € | -21.0% | 944,8 k € | +105% | 461,7 k € | -3.8% | 480,1 k € | -38.6% | 782,3 k € | +26.1% | 620,4 k € | +153% | 245,5 k € | -6.7% | 263,3 k € | -54.2% | 574,3 k € |
| Debts | 335,2 k € | +2.0% | 328,6 k € | -42.4% | 571 k € | -22.2% | 734 k € | +28.4% | 571,6 k € | +54.9% | 369,1 k € | -18.5% | 452,9 k € | +68.5% | 268,8 k € | -38.2% | 434,9 k € | +39.8% | 311 k € | +69.4% | 183,5 k € | -11.2% | 206,7 k € | -83.7% | 1,3 M € | +44.7% | 874,3 k € | -13.5% | 1 M € | -3.1% | 1 M € | +50.4% | 693,7 k € | +14.4% | 606,4 k € | -9.4% | 669,5 k € |
Estimate
Indicative valuation
As an indication, this company is worth
between 1 M€ and 2,5 M€
See the valuationGovernance
Board of directors
Seen on filing of 31/12/2024 · 2 active · 18 ended
Active mandates
MARIJKE BAEYENS
ActivePAUL VAN PEER
ActiveEnded mandates
MARIJKE BAEYENS
EndedPAUL VAN PEER
EndedMARIJKE BAEYENS
EndedPAUL VAN PEER
EndedFinancials
Annual accounts
Full financial information
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|---|---|
| Type of account | Micro model | Micro model | Micro model | Micro model | Micro model | Micro model |
| Start of the financial year | 01/01/2024 | 01/01/2023 | 01/01/2022 | 01/01/2021 | 01/01/2020 | 01/01/2019 |
| Closing of the financial year | 31/12/2024 | 31/12/2023 | 31/12/2022 | 31/12/2021 | 31/12/2020 | 31/12/2019 |
| Length of the financial year | 12 months | 12 months | 12 months | 12 months | 12 months | 12 months |
| Filing date | 29/09/2025 | 30/09/2024 | 26/09/2023 | 21/11/2022 | 30/09/2021 | 21/09/2020 |
| General meeting | 27/06/2025 | 28/06/2024 | 30/06/2023 | 24/06/2022 | 25/06/2021 | 26/06/2020 |
| Currency of the financial year | EUR | EUR | EUR | EUR | EUR | EUR |
| NBB quality label | Satisfying controls | Satisfying controls | Satisfying controls | Satisfying controls | Satisfying controls | Satisfying controls |
Ratios
Financial ratios
Looking for more information about this company?
Try for 7 daysFilings
Annual accounts filings
19 filings with the NBB
| Model | Closing | General meeting | Filed | Language | Document |
|---|---|---|---|---|---|
| Micro model | 31/12/2024 | 27/06/2025 | 29/09/2025 | Dutch | |
| Micro model | 31/12/2023 | 28/06/2024 | 30/09/2024 | Dutch | |
| Micro model | 31/12/2022 | 30/06/2023 | 26/09/2023 | Dutch | |
| Micro model | 31/12/2021 | 24/06/2022 | 21/11/2022 | Dutch | |
| Micro model | 31/12/2020 | 25/06/2021 | 30/09/2021 | Dutch | |
| Micro model | 31/12/2019 | 26/06/2020 | 21/09/2020 | Dutch | |
| Micro model | 31/12/2018 | 28/06/2019 | 07/08/2019 | Dutch | |
| Micro model | 31/12/2017 | 29/06/2018 | 07/08/2018 | Dutch | |
| Micro model | 31/12/2016 | 30/06/2017 | 01/08/2017 | Dutch | |
| Abridged model | 31/12/2015 | 24/06/2016 | 08/09/2016 | Dutch | |
| Abridged model | 31/12/2014 | 26/06/2015 | 26/08/2015 | Dutch | |
| Abridged model | 31/12/2013 | 27/06/2014 | 31/07/2014 | Dutch | |
| Abridged model | 31/12/2012 | 28/06/2013 | 07/08/2013 | Dutch | |
| Abridged model | 31/12/2011 | 29/06/2012 | 27/07/2012 | Dutch | |
| Abridged model | 31/12/2010 | 24/06/2011 | 26/08/2011 | Dutch | |
| Abridged model | 31/12/2009 | 25/06/2010 | 31/08/2010 | Dutch | |
| Abridged model | 31/12/2008 | 26/06/2009 | 13/08/2009 | Dutch | |
| Abridged model | 31/12/2007 | 27/06/2008 | 07/08/2008 | Dutch | |
| Abridged model | 31/12/2006 | 30/06/2007 | 03/08/2007 | Dutch |
Valuation
Estimate
Indicative valuation
Order of magnitude
As an indication, this company is worth
between 1 M€ and 2,5 M€
The detail comes with the Business plan: low and high bounds, the valuation bridge for each financial year, transaction multiples by sector and size, group valuation and exports.
Disclaimer
Indicative estimate based on public sector multiples and the filed annual accounts. It is neither a certified valuation nor financial or investment advice.
Directors & structure
Governance
Board of directors
Seen on filing of 31/12/2024 · 2 active · 18 ended
Active mandates
MARIJKE BAEYENS
ActivePAUL VAN PEER
ActiveEnded mandates
MARIJKE BAEYENS
EndedPAUL VAN PEER
EndedMARIJKE BAEYENS
EndedPAUL VAN PEER
EndedShareholders
Ownership and network
Looking for more information about this company?
Try for 7 daysPublications
Belgian Official Gazette
Belgian Official Gazette publications
- Mandates11/04/2023ONTSLAGEN - BENOEMINGEN
- Registered office19/09/2018MAATSCHAPPELIJKE ZETEL
- Registered office11/01/2017MAATSCHAPPELIJKE ZETEL
- Restructuring17/07/2013RUBRIEK HERSTRUCTURERING (FUSIE, SPLITSING, OVERDRACHT VERMOGEN, ENZ...)
- Restructuring29/05/2013RUBRIEK HERSTRUCTURERING (FUSIE, SPLITSING, OVERDRACHT VERMOGEN, ENZ...)
- Other09/01/2012STATUTEN (VERTALING, COÖRDINATIE, OVERIGE WIJZIGINGEN, )
- Registered office07/06/2010MAATSCHAPPELIJKE ZETEL
- Restructuring18/02/2010RUBRIEK HERSTRUCTURERING (FUSIE, SPLITSING, OVERDRACHT VERMOGEN, ENZ...)
Source: Belgian Official Gazette
Similar companies
Competition
Similar companies
A company's peers, by sector and size, are included in the Business plan.
See the Business planTimeline
Timeline
- 2024Annual accounts 2024-144 k €↓
- 2023Annual accounts 2023-47,5 k €↓
- 2022Annual accounts 2022-21,8 k €↓
- 2021Annual accounts 20212,2 k €↑
- 2020Annual accounts 2020-15,6 k €↓
- 2019Annual accounts 201966,9 k €↓
- 2018Annual accounts 2018110 k €↑
- 2017Annual accounts 201718,6 k €↑
- 2016Annual accounts 201611,3 k €↓
- 2015Annual accounts 2015147,1 k €↓
- 2014Annual accounts 2014267,1 k €↓
- 2013Annual accounts 2013545,1 k €↑
- 2012Annual accounts 201212,1 k €↓
- 2011Annual accounts 201164,7 k €↓
- 2010Annual accounts 2010315,3 k €↑
- 2009Annual accounts 2009163,9 k €↑
- 2008Annual accounts 2008144,2 k €↑
- 2007Annual accounts 200782,9 k €↓
- 2006Annual accounts 2006378,6 k €
- 27/03/1986IncorporationPublic limited company