LEAD UP ET CO
0445.818.730 · rovalta.com · 08/11/2026
LEAD UP ET CO
Financial year 2025 · Closed on 31/12/2025
Overview
Identity
Source · BCE/KBOLEAD UP ET CO is a Public limited company incorporated in 1991. Its main activity is: Market research and public opinion polling. Its registered office is in Jodoigne.
- Legal situation
- Normal situation
- BCE/KBO no. / VAT
- BE 0445.818.730
- Incorporation
- 02/12/1991
- Legal form
- Public limited company
- Registered office
- Rue du Village(Lat.) 44
1370 Jodoigne · WallonieSee on map - Contributed capital
- 548 664,34 €
- Latest accounts
- 31/12/2025
- Average workforce
- 0,0 ETP
Financials
Source · NBB, 19 filingsTrend over 16 financial years
| 2025 | 2023 | 2022 | 2021 | 2020 | |||||
|---|---|---|---|---|---|---|---|---|---|
| Income statement | |||||||||
| Gross margin | 736,9 k € | +324% | 173,6 k € | -91.8% | 2,1 M € | +1112% | 174,5 k € | -19.0% | 215,4 k € |
| EBITDA | 495,3 k € | +257% | 138,8 k € | -93.4% | 2,1 M € | +1321% | 146,9 k € | -17.9% | 179 k € |
| Operating result | 163,7 k € | +2184% | 7,2 k € | -99.6% | 2 M € | +32508% | -6 k € | -112% | 52,2 k € |
| Net result | 5,5 k € | +104% | -137,3 k € | -110% | 1,4 M € | +571% | -291,8 k € | -937% | 34,9 k € |
| Balance sheet | |||||||||
| Equity | 2,9 M € | +111% | 1,4 M € | -9.1% | 1,5 M € | +990% | 139 k € | -67.7% | 430,8 k € |
| Total assets | 10,5 M € | +10.5% | 9,5 M € | -4.3% | 9,9 M € | +13.4% | 8,7 M € | +42.0% | 6,1 M € |
| Cash | 74,4 k € | -80.4% | 380,7 k € | -78.8% | 1,8 M € | +1019% | 160,7 k € | +153% | 63,5 k € |
| Debts | 7,1 M € | -8.0% | 7,7 M € | -4.4% | 8,1 M € | -5.3% | 8,5 M € | +50.6% | 5,6 M € |
| Other | |||||||||
| Workforce | 0,0 ETP | 0,0 ETP | – | – | – | ||||
Valuation
Indicative valuation
As an indication, this company is worth
Board of directors
Source · NBB, accounts to 31/12/20251 active · 7 ended
Active mandates
| Director | Mandates in this company | Period | Other mandatescurrentendedstruck offbankruptcies |
|---|---|---|---|
François GRAFE | Managing directorsince 06/03/2007 |
Ended mandates
| Director | Mandates in this company | Period | Other mandatescurrentendedstruck offbankruptcies |
|---|---|---|---|
Alicia GRAFE | Director20/09/2016 → 2021 accounts | ||
Coralie GRAFE | Director01/12/2016 → 2021 accounts | ||
Benoît ANDRIES | Director20/09/2016 → 2020 accounts |
Other companies at this address
Rue du Village(Lat.) 44 1370 Jodoigne| Company | CBE no. |
|---|---|
Arlington & Co● Active | 0441.049.003 |
| 0880.704.867 |
Financials
Full financial information
Source · NBB| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|
| Type of account | Abridged model | Abridged model | Abridged model | Abridged model | Micro model | Abridged model |
| Start of the financial year | 01/01/2025 | 01/01/2024 | 01/01/2023 | 01/01/2022 | 01/01/2021 | 01/01/2020 |
| Closing of the financial year | 31/12/2025 | 31/12/2024 | 31/12/2023 | 31/12/2022 | 31/12/2021 | 31/12/2020 |
| Length of the financial year | 12 months | 12 months | 12 months | 12 months | 12 months | 12 months |
| Filing date | 23/10/2026 | 15/09/2025 | 29/07/2024 | 30/08/2023 | 31/08/2022 | 30/08/2021 |
| General meeting | 30/09/2026 | 17/06/2025 | 18/06/2024 | 20/06/2023 | 20/06/2022 | 15/06/2021 |
| Currency of the financial year | EUR | EUR | EUR | EUR | EUR | EUR |
| NBB quality label | Satisfying controls | Satisfying controls | Satisfying controls | Satisfying controls | Satisfying controls | Satisfying controls |
Financial ratios
Source · NBBLooking for more information about this company?
Try for freeAnnual accounts filings
Source · NBB, 19 filings| Model | Closing | General meeting | Filed | Language | Document |
|---|---|---|---|---|---|
| Abridged model | 31/12/2025 | 30/09/2026 | 23/10/2026 | French | |
| Abridged model | 31/12/2024 | 17/06/2025 | 15/09/2025 | French | |
| Abridged model | 31/12/2023 | 18/06/2024 | 29/07/2024 | French | |
| Abridged model | 31/12/2022 | 20/06/2023 | 30/08/2023 | French | |
| Micro model | 31/12/2021 | 20/06/2022 | 31/08/2022 | French | |
| Abridged model | 31/12/2020 | 15/06/2021 | 30/08/2021 | French | |
| Abridged model | 31/12/2019 | 17/06/2020 | 30/10/2020 | French | |
| Micro model | 31/12/2018 | 17/09/2019 | 18/11/2019 | French | |
| Abridged model | 31/03/2017 | 19/09/2017 | 30/11/2017 | French | |
| Abridged model | 31/03/2016 | 20/09/2016 | 30/11/2016 | French | |
| Abridged model | 31/03/2015 | 15/09/2015 | 30/11/2015 | French | |
| Abridged model | 31/03/2014 | 16/09/2014 | 19/11/2014 | French | |
| Abridged model | 31/03/2013 | 17/09/2013 | 28/11/2013 | French | |
| Abridged model | 31/03/2012 | 18/09/2012 | 26/11/2012 | French | |
| Abridged model | 31/03/2011 | 15/09/2011 | 30/11/2011 | French | |
| Abridged model | 30/09/2009 | 02/03/2010 | 07/04/2010 | French | |
| Abridged model | 30/09/2008 | 03/03/2009 | 01/04/2009 | French | |
| Abridged model | 30/09/2007 | 04/03/2008 | 30/04/2008 | French | |
| Abridged model | 30/09/2006 | 06/03/2007 | 08/03/2007 | French |
Valuation
Indicative valuation
As an indication, this company is worth
between 0 € and 100 k€
The detail comes with the Business plan: low and high bounds, the valuation bridge for each financial year, transaction multiples by sector and size, group valuation and exports.
Indicative estimate based on public sector multiples and the filed annual accounts. It is neither a certified valuation nor financial or investment advice.
Directors & structure
Board of directors
Source · NBB, accounts to 31/12/20251 active · 7 ended
Active mandates
| Director | Mandates in this company | Period | Other mandatescurrentendedstruck offbankruptcies |
|---|---|---|---|
François GRAFE | Managing directorsince 06/03/2007 |
Ended mandates
| Director | Mandates in this company | Period | Other mandatescurrentendedstruck offbankruptcies |
|---|---|---|---|
Alicia GRAFE | Director20/09/2016 → 2021 accounts | ||
Coralie GRAFE | Director01/12/2016 → 2021 accounts | ||
Benoît ANDRIES | Director20/09/2016 → 2020 accounts |
Ownership and network
Looking for more information about this company?
Try for freePublications
Belgian Official Gazette publications
Source · Belgian Official Gazette- Restructuring05/02/2025CAPITAL, ACTIONS - RUBRIQUE RESTRUCTURATION (FUSION, SCISSION, TRANSFERT PATRIMOINE, ETC...)
- Restructuring05/02/2025CAPITAL, ACTIONS - DEMISSIONS, NOMINATIONS - RUBRIQUE RESTRUCTURATION (FUSION, SCISSION, TRANSFERT PATRIMOINE, ETC...)
- Restructuring28/11/2024RUBRIQUE RESTRUCTURATION (FUSION, SCISSION, TRANSFERT PATRIMOINE, ETC...)
- Restructuring28/11/2024RUBRIQUE RESTRUCTURATION (FUSION, SCISSION, TRANSFERT PATRIMOINE, ETC...)
- Mandates31/01/2024DEMISSIONS, NOMINATIONS
- Registered office17/03/2023SIEGE SOCIAL
- Restructuring17/07/2019RUBRIQUE RESTRUCTURATION (FUSION, SCISSION, TRANSFERT PATRIMOINE, ETC...)
- Restructuring29/11/2018RUBRIQUE RESTRUCTURATION (FUSION, SCISSION, TRANSFERT PATRIMOINE, ETC...)
Similar companies
Similar companies
A company's peers, by sector and size, are included in the Business plan.
See the Business planTimeline
Timeline
Source · CBE, NBB annual accountsRegistered offices
Source · NBB annual accounts, CBE| Registered address | Period | Source |
|---|---|---|
| Rue du Village(Lat.) 44, 1370 JodoigneCurrent | accounts 2022 → 2025 | Accounts 2025 · 2026-00567907 |
| Rue du Rivage 165, 5100 Jambes (Namur) | accounts 2021 | Accounts 2021 · 2022-20412329 |
Company names
Source · NBB annual accounts, CBE| Name | Period | Source |
|---|---|---|
| LEAD UP ET COCurrent | accounts 2023 → 2025 | Accounts 2025 · 2026-00567907 |
| LEAD UP & C° | accounts 2021 → 2022 | Accounts 2022 · 2023-00414891 |
| LEAD UP ET CO | accounts 2007 → 2020 | Accounts 2020 · 2021-59100179 |
Events
- 2025Annual accounts 20255,5 k €↑
- 2023Annual accounts 2023-137,3 k €↓
- 2023Name changeLEAD UP ET CO
- 2022Annual accounts 20221,4 M €↑
- 2021Annual accounts 2021-291,8 k €↓
- 2021Name changeLEAD UP & C°
- 2020Annual accounts 202034,9 k €↑
- 2019Annual accounts 2019-115 k €↓
- 2017Annual accounts 2017144,6 k €↑
- 2016Annual accounts 201694,2 k €↑
- 2015Annual accounts 201535,7 k €↑
- 2014Annual accounts 2014-64,9 k €↑
- 2013Annual accounts 2013-75,3 k €↓
- 2012Annual accounts 2012150,5 k €↑
- 2011Annual accounts 201186,3 k €↑
- 2009Annual accounts 200910,5 k €↑
- 2008Annual accounts 20087,3 k €↑
- 2007Annual accounts 2007393 €
- 02/12/1991IncorporationPublic limited company