PEOPLE AT THE POINT OF PURCHASE
0472.658.036 · rovalta.com · 27/09/2026
ACTIVE
PEOPLE AT THE POINT OF PURCHASE
Financial year 2025 · Closed on 31/12/2025
Net result-128,5 k €+12,5 %over 1 year
Gross margin74,9 k €-60,9 %over 1 year
Equity-116 k €-1 025,7 %over 1 year
Workforce2,6 ETP-40,9 %over 1 year
Overview
Identity
Source · BCE/KBOPEOPLE AT THE POINT OF PURCHASE is a Private limited company incorporated in 2000. Its main activity is: Advertising agencies. Its registered office is in Herent. It employs on average 2,6 ETP workers (FTE).
- Legal situation
- Normal situation
- BCE/KBO no. / VAT
- BE 0472.658.036
- Incorporation
- 30/08/2000
- Legal form
- Private limited company
- Registered office
- Rijweg 169
3020 Herent · FlandreSee on map - Contributed capital
- 41 602,74 €
- Latest accounts
- 31/12/2025
- Average workforce
- 2,6 ETP
Activities (NACE)
73110Advertising agencies· main73110Advertising agencies74401Other professional, scientific and technical activities46170Agents involved in the sale of food, beverages and tobacco46170Agents involved in the sale of food, beverages and tobacco46392Non-specialised wholesale of food, beverages and tobacco+3
Joint committees (2)
- 200
- 218
Signals
Healthy social debts
Financials
Source · NBB, 21 filingsTrend over 20 financial years
| 2025 | 2024 | 2023 | 2022 | 2021 | |||||
|---|---|---|---|---|---|---|---|---|---|
| Income statement | |||||||||
| Gross margin | 74,9 k € | -60.9% | 191,6 k € | -17.5% | 232,3 k € | -57.0% | 540,2 k € | -17.5% | 654,7 k € |
| EBITDA | -82,4 k € | +33.1% | -123,2 k € | +25.1% | -164,3 k € | -331% | -38,1 k € | -152% | 74 k € |
| Operating result | -95,2 k € | +21.3% | -121 k € | +33.0% | -180,4 k € | -317% | -43,2 k € | -257% | 27,5 k € |
| Net result | -128,5 k € | +12.5% | -146,8 k € | +29.6% | -208,5 k € | -206% | -68,2 k € | -3574% | 2 k € |
| Balance sheet | |||||||||
| Equity | -116 k € | -1026% | 12,5 k € | -92.1% | 159,4 k € | -56.7% | 367,9 k € | -15.6% | 436,1 k € |
| Total assets | 1,2 M € | +2.0% | 1,2 M € | +1.9% | 1,2 M € | -10.6% | 1,3 M € | +10.5% | 1,2 M € |
| Cash | 9,5 € | -99.6% | 2,5 k € | -85.8% | 17,4 k € | -68.2% | 54,8 k € | -5.6% | 58 k € |
| Debts | 1,2 M € | +16.6% | 1,1 M € | +15.0% | 929,8 k € | +6.8% | 870,9 k € | +22.8% | 708,9 k € |
| Other | |||||||||
| Workforce | 2,6 ETP | -40.9% | 4,4 ETP | -26.7% | 6,0 ETP | -46.9% | 11,3 ETP | -10.3% | 12,6 ETP |
Board of directors
Source · NBB, accounts to 31/12/20251 active · 14 ended
Active mandates
Active
Ended mandates
Other companies at this address
Rijweg 169 3020 HerentFinancials
Full financial information
Source · NBB| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|
| Type of account | Abridged model | Abridged model | Abridged model | Abridged model | Abridged model | Abridged model |
| Start of the financial year | 01/01/2025 | 01/01/2024 | 01/01/2023 | 01/01/2022 | 01/01/2021 | 01/01/2020 |
| Closing of the financial year | 31/12/2025 | 31/12/2024 | 31/12/2023 | 31/12/2022 | 31/12/2021 | 31/12/2020 |
| Length of the financial year | 12 months | 12 months | 12 months | 12 months | 12 months | 12 months |
| Filing date | 31/08/2026 | 29/08/2025 | 28/08/2024 | 31/08/2023 | 01/09/2022 | 31/05/2021 |
| General meeting | 20/08/2026 | 20/08/2025 | 20/08/2024 | 30/08/2023 | 31/08/2022 | 20/05/2021 |
| Currency of the financial year | EUR | EUR | EUR | EUR | EUR | EUR |
| NBB quality label | Satisfying controls | Satisfying controls | Satisfying controls | Satisfying controls | Satisfying controls | Satisfying controls |
Financial ratios
Source · NBBLooking for more information about this company?
Try for freeAnnual accounts filings
Source · NBB, 21 filings| Model | Closing | General meeting | Filed | Language | Document |
|---|---|---|---|---|---|
| Abridged model | 31/12/2025 | 20/08/2026 | 31/08/2026 | Dutch | |
| Abridged model | 31/12/2024 | 20/08/2025 | 29/08/2025 | Dutch | |
| Abridged model | 31/12/2023 | 20/08/2024 | 28/08/2024 | Dutch | |
| Abridged model | 31/12/2022 | 30/08/2023 | 31/08/2023 | Dutch | |
| Abridged model | 31/12/2021 | 31/08/2022 | 01/09/2022 | Dutch | |
| Abridged model | 31/12/2020 | 20/05/2021 | 31/05/2021 | Dutch | |
| Abridged modelCorrection | 31/12/2019 | 20/05/2020 | 23/07/2020 | Dutch | |
| Abridged model | 31/12/2019 | 20/05/2020 | 28/05/2020 | Dutch | |
| Abridged model | 31/12/2018 | 20/05/2019 | 18/06/2019 | Dutch | |
| Abridged model | 31/12/2017 | 22/05/2018 | 05/06/2018 | Dutch | |
| Abridged model | 31/12/2016 | 20/05/2017 | 15/06/2017 | Dutch | |
| Abridged model | 31/12/2015 | 20/05/2016 | 25/05/2016 | Dutch | |
| Abridged model | 31/12/2014 | 20/05/2015 | 19/06/2015 | Dutch | |
| Abridged model | 31/12/2013 | 20/05/2014 | 13/06/2014 | Dutch | |
| Abridged model | 31/12/2012 | 20/05/2013 | 08/07/2013 | Dutch | |
| Abridged model | 31/12/2011 | 20/05/2012 | 05/07/2012 | Dutch | |
| Full model | 31/12/2010 | 20/05/2011 | 07/06/2011 | Dutch | |
| Full model | 31/12/2009 | 10/06/2010 | 23/06/2010 | Dutch | |
| Full model | 31/12/2008 | 20/05/2009 | 19/06/2009 | Dutch | |
| Full model | 31/12/2007 | 20/05/2008 | 05/06/2008 | Dutch | |
| Full model | 31/12/2006 | 20/05/2007 | 18/06/2007 | Dutch |
Valuation
Indicative valuation
The detail comes with the Business plan: low and high bounds, the valuation bridge for each financial year, transaction multiples by sector and size, group valuation and exports.
Disclaimer
Indicative estimate based on public sector multiples and the filed annual accounts. It is neither a certified valuation nor financial or investment advice.
Directors & structure
Board of directors
Source · NBB, accounts to 31/12/20251 active · 14 ended
Active mandates
Active
Ended mandates
Ownership and network
Looking for more information about this company?
Try for freePublications
Belgian Official Gazette publications
Source · Belgian Official Gazette- Registered office17/02/2025MAATSCHAPPELIJKE ZETEL
- Registered office23/02/2024MAATSCHAPPELIJKE ZETEL - WIJZIGING RECHTSVORM
- Mandates03/11/2020ONTSLAGEN - BENOEMINGEN
- Restructuring14/09/2020KAPITAAL - AANDELEN - RUBRIEK HERSTRUCTURERING (FUSIE, SPLITSING, OVERDRACHT VERMOGEN, ENZ...)
- Restructuring02/07/2020RUBRIEK HERSTRUCTURERING (FUSIE, SPLITSING, OVERDRACHT VERMOGEN, ENZ...)
- Other23/12/2011DOEL - STATUTEN (VERTALING, COÖRDINATIE, OVERIGE WIJZIGINGEN, )
- Registered office08/12/2010MAATSCHAPPELIJKE ZETEL
- Mandates08/10/2009ONTSLAGEN - BENOEMINGEN
Similar companies
Similar companies
A company's peers, by sector and size, are included in the Business plan.
See the Business planTimeline
Timeline
- 2025Annual accounts 2025-128,5 k €↑
- 2024Annual accounts 2024-146,8 k €↑
- 2023Annual accounts 2023-208,5 k €↓
- 2022Annual accounts 2022-68,2 k €↓
- 2021Annual accounts 20212 k €↓
- 2020Annual accounts 202012,6 k €↓
- 2019Annual accounts 2019189,1 k €↑
- 2018Annual accounts 2018-160 k €↓
- 2017Annual accounts 2017208,5 k €↑
- 2016Annual accounts 201694 k €↑
- 2015Annual accounts 201516,4 k €↓
- 2014Annual accounts 201481,5 k €↑
- 2013Annual accounts 201318,8 k €↑
- 2012Annual accounts 2012-1,2 k €↓
- 2011Annual accounts 20114,1 k €↑
- 2010Annual accounts 20104,7 €↓
- 2009Annual accounts 200963,8 k €↓
- 2008Annual accounts 2008106,6 k €↓
- 2007Annual accounts 2007116,6 k €↑
- 2006Annual accounts 200671 k €
- 30/08/2000IncorporationPrivate limited company