ACTIVE

SALES, MERCHANDISING & STRATEGIC SOLUTIONS

Financial year 2024 · Closed on 31/12/2024

Net result39,4 k €+159,8 %over 1 year
Gross margin798,2 k €-4,9 %over 1 year
Equity351,5 k €+12,6 %over 1 year
Workforce5,7 ETP-6,6 %over 1 year

Identity

Source · BCE/KBO

SALES, MERCHANDISING & STRATEGIC SOLUTIONS is a Public limited company incorporated in 2002. Its main activity is: Public relations and communication activities. Its registered office is in Vilvoorde. It employs on average 5,7 ETP workers (FTE).

Legal situation
Normal situation
BCE/KBO no. / VAT
BE 0478.121.215
Incorporation
05/08/2002
Legal form
Public limited company
Registered office
Hellestraat 7
1800 Vilvoorde · FlandreSee on map
Contributed capital
62 000,00 €
Latest accounts
31/12/2024
Average workforce
5,7 ETP
Joint committees (3)
  • 100
  • 200
  • 218
Signals
ProfitableSolid equityLow riskGood liquidityPositive cashflowPositive EBITDAHealthy social debts

Financials

Source · NBB, 19 filings

Trend over 19 financial years

20242023202220212020
Income statement
Gross margin798,2 k €839,1 k €1,2 M €1,3 M €789 k €
EBITDA74,4 k €40,4 k €185,3 k €235 k €15,2 k €
Operating result62,3 k €27,7 k €233,7 k €156,9 k €-2 k €
Net result39,4 k €15,2 k €174,5 k €120,7 k €-31,9 k €
Balance sheet
Equity351,5 k €312,1 k €311 k €361,4 k €640,7 k €
Total assets692,1 k €864,8 k €1,3 M €1,4 M €1,5 M €
Cash186,3 k €211,2 k €210,7 k €263,1 k €225,4 k €
Debts274,1 k €443,8 k €802 k €652,7 k €693,4 k €
Other
Workforce5,7 ETP6,1 ETP8,8 ETP10,5 ETP10,6 ETP

Valuation

Indicative valuation

As an indication, this company is worth

between 250 k€ and 500 k€
See the valuation

Board of directors

Source · NBB, accounts to 31/12/2024

2 active · 16 ended

Active mandates

Sales Marketing Solutions

Director · since 31 mars 2025 · 0721.962.684

Represented by Ilse VAN DE MIEROP

Active
Charlotte Sas

Director · since 13 mars 2025

Active

Ended mandates

Devroe Selwyn

Managing director · since 11 mars 2019 · until 30 avril 2025

Ended
OUTBOUND partners

Managing director · since 11 mars 2019 · until 30 avril 2025 · 0874.221.210

Represented by Philippe Lehouck

Ended
OUTBOUND partners

Mandate · since 11 mars 2019 · until 30 avril 2025 · 0874.221.210

Represented by Phillippe Lehouck

Ended
OUTBOUND partners

Managing director · since 11 mars 2019 · until 30 avril 2025 · 0874.221.210

Represented by Phillippe Lehouck

Ended

Other companies at this address

Hellestraat 7 1800 Vilvoorde
CompanyCBE no.
0721.962.684

Full financial information

Source · NBB
202420232022202120202019
Type of accountAbridged modelAbridged modelAbridged modelAbridged modelAbridged modelMicro model
Start of the financial year01/01/202401/01/202301/01/202201/01/202101/01/202001/01/2019
Closing of the financial year31/12/202431/12/202331/12/202231/12/202131/12/202031/12/2019
Length of the financial year12 months12 months12 months12 months12 months12 months
Filing date19/06/202513/06/202406/06/202320/07/202205/07/202125/08/2020
General meeting30/04/202530/04/202402/05/202330/04/202230/04/202130/06/2020
Currency of the financial yearEUREUREUREUREUREUR
NBB quality labelSatisfying controlsSatisfying controlsSatisfying controlsSatisfying controlsSatisfying controlsSatisfying controls

Financial ratios

Source · NBB

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Annual accounts filings

Source · NBB, 19 filings
ModelClosingGeneral meetingFiledLanguageDocument
Abridged model31/12/202430/04/202519/06/2025DutchPDF
Abridged model31/12/202330/04/202413/06/2024DutchPDF
Abridged model31/12/202202/05/202306/06/2023DutchPDF
Abridged model31/12/202130/04/202220/07/2022DutchPDF
Abridged model31/12/202030/04/202105/07/2021DutchPDF
Micro model31/12/201930/06/202025/08/2020DutchPDF
Micro model31/12/201810/05/201930/05/2019DutchPDF
Micro model31/12/201727/03/201824/05/2018DutchPDF
Micro model31/12/201602/05/201731/05/2017DutchPDF
Abridged model31/12/201510/06/201616/06/2016DutchPDF
Abridged model31/12/201415/06/201516/06/2015DutchPDF
Abridged model31/12/201325/06/201427/08/2014DutchPDF
Abridged model31/12/201230/04/201314/05/2013DutchPDF
Abridged model31/12/201130/04/201230/05/2012DutchPDF
Abridged model31/12/201030/04/201115/06/2011DutchPDF
Abridged model31/12/200914/05/201019/05/2010DutchPDF
Abridged model31/12/200830/04/200910/05/2009DutchPDF
Abridged model31/12/200720/05/200819/06/2008DutchPDF
Abridged model31/12/200630/04/200729/05/2007DutchPDF

Indicative valuation

Order of magnitude

As an indication, this company is worth

between 250 k€ and 500 k€

The detail comes with the Business plan: low and high bounds, the valuation bridge for each financial year, transaction multiples by sector and size, group valuation and exports.

Discover the Business plan
Disclaimer

Indicative estimate based on public sector multiples and the filed annual accounts. It is neither a certified valuation nor financial or investment advice.

Board of directors

Source · NBB, accounts to 31/12/2024

2 active · 16 ended

Active mandates

Sales Marketing Solutions

Director · since 31 mars 2025 · 0721.962.684

Represented by Ilse VAN DE MIEROP

Active
Charlotte Sas

Director · since 13 mars 2025

Active

Ended mandates

Devroe Selwyn

Managing director · since 11 mars 2019 · until 30 avril 2025

Ended
OUTBOUND partners

Managing director · since 11 mars 2019 · until 30 avril 2025 · 0874.221.210

Represented by Philippe Lehouck

Ended
OUTBOUND partners

Mandate · since 11 mars 2019 · until 30 avril 2025 · 0874.221.210

Represented by Phillippe Lehouck

Ended
OUTBOUND partners

Managing director · since 11 mars 2019 · until 30 avril 2025 · 0874.221.210

Represented by Phillippe Lehouck

Ended

Ownership and network

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Belgian Official Gazette publications

Source · Belgian Official Gazette
  • Mandates15/05/2025
    ONTSLAGEN - BENOEMINGEN
    PDF
  • Mandates28/03/2025
    ONTSLAGEN - BENOEMINGEN
    PDF
  • Mandates01/12/2020
    ONTSLAGEN - BENOEMINGEN
    PDF
  • Mandates28/03/2019
    ONTSLAGEN - BENOEMINGEN
    PDF
  • Registered office17/07/2007
    MAATSCHAPPELIJKE ZETEL
    PDF

Similar companies

A company's peers, by sector and size, are included in the Business plan.

See the Business plan

Timeline

  1. 2024
    Annual accounts 202439,4 k €↑
  2. 2023
    Annual accounts 202315,2 k €↓
  3. 2022
    Annual accounts 2022174,5 k €↑
  4. 2021
    Annual accounts 2021120,7 k €↑
  5. 2021
    Name changeSMS solutions
  6. 2020
    Annual accounts 2020-31,9 k €↓
  7. 2019
    Annual accounts 2019247,2 k €↓
  8. 2018
    Annual accounts 2018378,3 k €↑
  9. 2017
    Annual accounts 2017204,1 k €↓
  10. 2016
    Annual accounts 2016266 k €↑
  11. 2015
    Annual accounts 2015190,7 k €↑
  12. 2014
    Annual accounts 2014166,6 k €↑
  13. 2013
    Annual accounts 201361,6 k €↓
  14. 2012
    Annual accounts 2012121,7 k €↓
  15. 2011
    Annual accounts 2011138,6 k €↓
  16. 2010
    Annual accounts 2010198,7 k €↑
  17. 2009
    Annual accounts 200912,5 k €↓
  18. 2008
    Annual accounts 200867,3 k €↓
  19. 2007
    Annual accounts 200775,8 k €↑
  20. 2006
    Annual accounts 200659,2 k €
  21. 2006
    Name changeSALES, MERCHANDISING & STRATEGIC SOLUTIONS
  22. 05/08/2002
    IncorporationPublic limited company