ACTIVE

WPP Media Belgium

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Financial year 2025 · Closed on 31/12/2025

Net result-661,7 k €-3 100,6 %over 1 year
Revenue401,9 M €+4,9 %over 1 year
Equity1,4 M €-31,7 %over 1 year
Workforce82,1 ETP+0,7 %over 1 year

Identity

Source · BCE/KBO

WPP Media Belgium is a Public limited company incorporated in 2008. Its main activity is: Advertising agencies. Its registered office is in Saint-Josse-ten-Noode. It employs on average 82,1 ETP workers (FTE).

Legal situation
Normal situation
BCE/KBO no. / VAT
BE 0808.488.961
Incorporation
17/12/2008
Legal form
Public limited company
Registered office
Square Victoria Régina 1
1210 Saint-Josse-ten-Noode · BruxellesSee on map
Contributed capital
1 671 991,99 €
Latest accounts
31/12/2025
Average workforce
82,1 ETP
Joint committees (2)
  • 200
  • 218
Signals
Healthy social debtsHigh revenue

Financials

Source · NBB, 17 filings

Trend over 15 financial years

20252024202320222021
Income statement
Revenue401,9 M €383,1 M €311,9 M €267 M €299,9 M €
EBITDA-578,1 k €39,8 k €811,9 k €179,2 k €1,4 M €
Operating result-805,2 k €-119,2 k €647,7 k €132,5 k €1 M €
Net result-661,7 k €22,1 k €1,1 M €435,3 k €967,6 k €
Balance sheet
Equity1,4 M €2,1 M €2,1 M €4 M €3,6 M €
Total assets158,6 M €169,6 M €164,3 M €141,8 M €183,4 M €
Cash1,1 M €18,1 k €––2,1 k €
Debts157,1 M €167,4 M €162,3 M €137,7 M €179,8 M €
Other
Workforce82,1 ETP81,5 ETP81,3 ETP80,9 ETP86,8 ETP

Valuation

Indicative valuation

As an indication, this company is worth

between 1 M€ and 2,5 M€
See the valuation

Board of directors

Source · NBB, accounts to 31/12/2025

8 active · 24 ended

Active mandates

Brouwer Matthijs

Director · since 30 septembre 2025 · until 28 juin 2030

Active
Els Thielemans

Director · since 30 septembre 2025 · until 28 juin 2030

Active
Maiko Valentijn

Director · since 30 septembre 2025 · until 25 juin 2030

Active
Suzanne Stroobants

Director · since 30 septembre 2025 · until 28 juin 2030

Active
Thierry Brynaert

Director · since 30 septembre 2025 · until 28 juin 2030

Active
Thierry Lenders

Director · since 30 septembre 2025 · until 28 juin 2030

Active
Gino Baeck

Managing director · since 22 août 2016 · until 28 novembre 2025

Active
Denis Simonart

Director · since 01 janvier 2015 · until 29 septembre 2025

Active

Ended mandates

Maiko Valentijn

Director · since 30 septembre 2025 · until 28 juin 2030

Ended
Mathijs Brouwer

Director · since 30 septembre 2025 · until 28 juin 2030

Ended
Thierry Brynaert

Director · since 30 septembre 2025 · until 25 juin 2030

Ended
Thierry Lenders

Director · since 29 juin 2018 · until 28 juin 2024

Ended

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Full financial information

Source · NBB
202520242023202220212020
Type of accountFull modelFull modelFull modelFull modelFull modelFull model
Start of the financial year01/01/202501/01/202401/01/202301/01/202201/01/202101/01/2020
Closing of the financial year31/12/202531/12/202431/12/202331/12/202231/12/202131/12/2020
Length of the financial year12 months12 months12 months12 months12 months12 months
Filing date13/07/202622/12/202504/07/202430/11/202328/09/202231/08/2021
General meeting26/06/202619/12/202528/06/202430/11/202327/09/202230/07/2021
Currency of the financial yearEUREUREUREUREUREUR
NBB quality labelSatisfying controlsSatisfying controlsSatisfying controlsSatisfying controlsSatisfying controlsSatisfying controls

Financial ratios

Source · NBB

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Annual accounts filings

Source · NBB, 17 filings
ModelClosingGeneral meetingFiledLanguageDocument
Full model31/12/202526/06/202613/07/2026FrenchPDF
Full model31/12/202419/12/202522/12/2025FrenchPDF
Full model31/12/202328/06/202404/07/2024FrenchPDF
Full model31/12/202230/11/202330/11/2023FrenchPDF
Full model31/12/202127/09/202228/09/2022FrenchPDF
Full model31/12/202030/07/202131/08/2021FrenchPDF
Full model31/12/201931/07/202018/08/2020FrenchPDF
Full model31/12/201818/07/201926/07/2019FrenchPDF
Full model31/12/201729/06/201825/07/2018FrenchPDF
Full model31/12/201628/07/201731/07/2017FrenchPDF
Full model31/12/201522/08/201623/08/2016FrenchPDF
Full model31/12/201409/10/201526/10/2015FrenchPDF
Full model31/12/201324/07/201427/08/2014FrenchPDF
Full model31/12/201224/07/201426/08/2014FrenchPDF
Full model31/12/201110/09/201313/09/2013FrenchPDF
Full model31/12/201016/02/201229/02/2012FrenchPDF
Full model31/12/200923/12/201030/12/2010FrenchPDF

Indicative valuation

Order of magnitude

As an indication, this company is worth

between 1 M€ and 2,5 M€

The detail comes with the Business plan: low and high bounds, the valuation bridge for each financial year, transaction multiples by sector and size, group valuation and exports.

Discover the Business plan
Disclaimer

Indicative estimate based on public sector multiples and the filed annual accounts. It is neither a certified valuation nor financial or investment advice.

Board of directors

Source · NBB, accounts to 31/12/2025

8 active · 24 ended

Active mandates

Brouwer Matthijs

Director · since 30 septembre 2025 · until 28 juin 2030

Active
Els Thielemans

Director · since 30 septembre 2025 · until 28 juin 2030

Active
Maiko Valentijn

Director · since 30 septembre 2025 · until 25 juin 2030

Active
Suzanne Stroobants

Director · since 30 septembre 2025 · until 28 juin 2030

Active
Thierry Brynaert

Director · since 30 septembre 2025 · until 28 juin 2030

Active
Thierry Lenders

Director · since 30 septembre 2025 · until 28 juin 2030

Active
Gino Baeck

Managing director · since 22 août 2016 · until 28 novembre 2025

Active
Denis Simonart

Director · since 01 janvier 2015 · until 29 septembre 2025

Active

Ended mandates

Maiko Valentijn

Director · since 30 septembre 2025 · until 28 juin 2030

Ended
Mathijs Brouwer

Director · since 30 septembre 2025 · until 28 juin 2030

Ended
Thierry Brynaert

Director · since 30 septembre 2025 · until 25 juin 2030

Ended
Thierry Lenders

Director · since 29 juin 2018 · until 28 juin 2024

Ended

Ownership and network

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Belgian Official Gazette publications

Source · Belgian Official Gazette
  • Restructuring20/08/2026
    MET FUSIE DOOR OVERNEMING GELIJKGESTELDE VERRICHTING - !
    PDF
  • Restructuring20/08/2026
    OPÉRATION ASSIMILÉE À UNE FUSION PAR ABSORPTION - ASSEMBLÉE
    PDF
  • Restructuring17/06/2026
    RUBRIEK HERSTRUCTURERING (FUSIE, SPLITSING, OVERDRACHT VERMOGEN, ENZ...)
    PDF
  • Restructuring17/06/2026
    RUBRIQUE RESTRUCTURATION (FUSION, SCISSION, TRANSFERT PATRIMOINE, ETC...)
    PDF
  • Mandates05/02/2026
    DEMISSIONS, NOMINATIONS
    PDF
  • Mandates05/02/2026
    ONTSLAGEN - BENOEMINGEN
    PDF
  • Mandates17/12/2025
    ONTSLAGEN - BENOEMINGEN
    PDF
  • Mandates17/12/2025
    DEMISSIONS, NOMINATIONS
    PDF

Similar companies

A company's peers, by sector and size, are included in the Business plan.

See the Business plan

Timeline

  1. 2025
    Annual accounts 2025-661,7 k €↓
  2. 30/09/2025
    nominationThierry Brynaert — administrateur
  3. 30/09/2025
    nominationSuzanne Stroobants — administrateur
  4. 30/09/2025
    nominationEls Thielemans — administrateur
  5. 30/09/2025
    nominationMatthijs Brouwer — administrateur
  6. 30/09/2025
    nominationMaiko Valentijn — administrateur
  7. 30/09/2025
    nominationThierry Brynaert — bestuurder
  8. 30/09/2025
    nominationSuzanne Stroobaants — bestuurder
  9. 30/09/2025
    nominationEls Thielemans — bestuurder
  10. 30/09/2025
    nominationMatthijs Brouwer — bestuurder
  11. 30/09/2025
    nominationMaiko Valentijn — bestuurder
  12. 2025
    Name changeWPP MEDIA BELGIUM
  13. 2024
    Annual accounts 202422,1 k €↓
  14. 13/09/2024
    nominationBrecht Lokere — commissaire
  15. 30/07/2024
    augmentation_capital
  16. 28/06/2024
    reconductionGino Baeck — administrateur
  17. 28/06/2024
    reconductionThierry Lenders — administrateur
  18. 28/06/2024
    reconductionDenis Simonart — administrateur
  19. 2024
    Name changeWPP MEDIA BELGIUM - (ex GROUPM BELGIUM)
  20. 2023
    Annual accounts 20231,1 M €↑
  21. 2022
    Annual accounts 2022435,3 k €↓
  22. 27/09/2022
    reconductionSRL Deloitte — commissaire
  23. 2021
    Annual accounts 2021967,6 k €↓
  24. 2021
    Name changeGROUPM BELGIUM
  25. 2020
    Annual accounts 20201,2 M €↑
  26. 2019
    Annual accounts 20191,1 M €↑
  27. 2018
    Annual accounts 2018592,1 k €↑
  28. 2017
    Annual accounts 2017400,2 k €↑
  29. 2016
    Annual accounts 2016-116 k €↓
  30. 2013
    Annual accounts 2013284,4 k €↑
  31. 2012
    Annual accounts 2012-114,3 k €↓
  32. 2011
    Annual accounts 2011306,7 k €↑
  33. 2010
    Annual accounts 2010286,3 k €↑
  34. 2009
    Annual accounts 200974,6 k €
  35. 17/12/2008
    IncorporationPublic limited company