ACTIVE

MAD MARKETING AND HR

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Financial year 2024 · Closed on 31/12/2024

Net result29,4 k €-38,9 %over 1 year
Gross margin68,2 k €-19,6 %over 1 year
Equity132,4 k €+28,6 %over 1 year

Identity

Source · BCE/KBO

MAD MARKETING AND HR is a Private limited company incorporated in 2009. Its main activity is: Market research and public opinion polling. Its registered office is in Tremelo.

Legal situation
Normal situation
BCE/KBO no. / VAT
BE 0818.240.134
Incorporation
27/08/2009
Legal form
Private limited company
Registered office
Bonten Osstraat 35 box A
3128 Tremelo · FlandreSee on map
Contributed capital
1,00 €
Latest accounts
31/12/2024
Signals
ProfitableSolid equityLow riskGood liquidityPositive cashflowPositive EBITDA

Financials

Source · NBB, 15 filings

Trend over 15 financial years

20242023202220212020
Income statement
Gross margin68,2 k €84,8 k €19,7 k €73,1 k €59,4 k €
EBITDA66 k €84,2 k €19,4 k €72,6 k €59 k €
Operating result52,4 k €71 k €14,4 k €67,9 k €56,1 k €
Net result29,4 k €48,2 k €7,6 k €43,6 k €35,4 k €
Balance sheet
Equity132,4 k €103 k €74,8 k €87,2 k €43,6 k €
Total assets205,4 k €219,7 k €178,6 k €142,7 k €89,7 k €
Cash44,9 k €33,5 k €32,5 k €79,7 k €37,4 k €
Debts71,4 k €115 k €101,2 k €53,6 k €44,1 k €

Valuation

Indicative valuation

As an indication, this company is worth

between 250 k€ and 500 k€
See the valuation

Board of directors

Source · NBB, accounts to 31/12/2024

2 active · 3 ended

Active mandates

Caroline De Rom

Director

Active
Manu Gijsels

Director

Active

Ended mandates

Manu Gysels

Director

Ended
Manu Gysels

Manager

Ended
MANU GYSELS

Mandate

Ended

Full financial information

Source · NBB
202420232022202120202019
Type of accountMicro modelMicro modelMicro modelMicro modelMicro modelMicro model
Start of the financial year01/01/202401/01/202301/01/202201/01/202101/01/202001/01/2019
Closing of the financial year31/12/202431/12/202331/12/202231/12/202131/12/202031/12/2019
Length of the financial year12 months12 months12 months12 months12 months12 months
Filing date30/09/202507/10/202421/10/202304/10/202222/09/202130/09/2020
General meeting29/09/202507/10/202407/10/202304/10/202221/09/202130/09/2020
Currency of the financial yearEUREUREUREUREUREUR
NBB quality labelSatisfying controlsSatisfying controlsSatisfying controlsSatisfying controlsSatisfying controlsSatisfying controls

Financial ratios

Source · NBB

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Annual accounts filings

Source · NBB, 15 filings
ModelClosingGeneral meetingFiledLanguageDocument
Micro model31/12/202429/09/202530/09/2025DutchPDF
Micro model31/12/202307/10/202407/10/2024DutchPDF
Micro model31/12/202207/10/202321/10/2023DutchPDF
Micro model31/12/202104/10/202204/10/2022DutchPDF
Micro model31/12/202021/09/202122/09/2021DutchPDF
Micro model31/12/201930/09/202030/09/2020DutchPDF
Micro model31/12/201809/10/201909/10/2019DutchPDF
Micro model31/12/201714/09/201826/09/2018DutchPDF
Micro model31/12/201622/09/201726/09/2017DutchPDF
Abridged model31/12/201529/08/201631/08/2016DutchPDF
Abridged model31/12/201428/09/201530/09/2015DutchPDF
Abridged model31/12/201329/09/201429/09/2014DutchPDF
Abridged model31/12/201230/09/201330/09/2013DutchPDF
Abridged model31/12/201126/08/201227/08/2012DutchPDF
Abridged model31/12/201026/08/201130/08/2011DutchPDF

Indicative valuation

Order of magnitude

As an indication, this company is worth

between 250 k€ and 500 k€

The detail comes with the Business plan: low and high bounds, the valuation bridge for each financial year, transaction multiples by sector and size, group valuation and exports.

Discover the Business plan
Disclaimer

Indicative estimate based on public sector multiples and the filed annual accounts. It is neither a certified valuation nor financial or investment advice.

Board of directors

Source · NBB, accounts to 31/12/2024

2 active · 3 ended

Active mandates

Caroline De Rom

Director

Active
Manu Gijsels

Director

Active

Ended mandates

Manu Gysels

Director

Ended
Manu Gysels

Manager

Ended
MANU GYSELS

Mandate

Ended

Ownership and network

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Belgian Official Gazette publications

Source · Belgian Official Gazette
  • Mandates12/01/2022
    STATUTEN (VERTALING, COÖRDINATIE, OVERIGE WIJZIGINGEN, …) - WIJZIGING RECHTSVORM - BENAMING - DIVERSEN - KAPITAAL - AANDELEN - ONTSLAGEN - BENOEMINGEN
    PDF
  • Registered office15/10/2012
    MAATSCHAPPELIJKE ZETEL
    PDF
  • Mandates08/12/2010
    MAATSCHAPPELIJKE ZETEL - ONTSLAGEN - BENOEMINGEN
    PDF
  • Other14/09/2009
    RUBRIEK OPRICHTING (NIEUWE RECHTSPERSOON, OPENING BIJKANTOOR, ENZ...)
    PDF

Similar companies

A company's peers, by sector and size, are included in the Business plan.

See the Business plan

Timeline

  1. 2024
    Annual accounts 202429,4 k €↓
  2. 2024
    Name changeMAD (Marketing and HR)
  3. 2023
    Annual accounts 202348,2 k €↑
  4. 2022
    Annual accounts 20227,6 k €↓
  5. 2021
    Annual accounts 202143,6 k €↑
  6. 2021
    Name changeMAD (Marketing and Advertising)
  7. 2020
    Annual accounts 202035,4 k €↑
  8. 2019
    Annual accounts 2019120,6 €↑
  9. 2018
    Annual accounts 2018-2,8 k €↓
  10. 2017
    Annual accounts 2017148,3 €↓
  11. 2016
    Annual accounts 20165,6 k €↑
  12. 2015
    Annual accounts 2015-4,3 k €↓
  13. 2014
    Annual accounts 201434,2 k €↑
  14. 2013
    Annual accounts 20138,4 k €↓
  15. 2012
    Annual accounts 201220 k €↑
  16. 2011
    Annual accounts 2011-18,6 k €↑
  17. 2010
    Annual accounts 2010-48,2 k €
  18. 27/08/2009
    IncorporationPrivate limited company