ACTIVE

Ideation

Financial year 2025 · closed on 31/12/2025
Net result
918,4 €
-54.7% YoY
Gross margin
79,6 k €
-3.5% YoY
Equity
5,1 k €
+22.0% YoY

What does Ideation do?

Ideation is a Private limited company incorporated in 2004. Its main activity is: Wholesale of other household goods. Its registered office is in Brasschaat.

Legal situation
Normal situation
BCE/KBO no. / VAT
BE 0870.150.574
Incorporation
22/11/2004
Legal form
Private limited company
Registered office
Vriesdonkakker 10
2930 Brasschaat · FlandreSee on map
Contributed capital
9 000,00 €
Latest accounts
31/12/2025
Signals
ProfitablePositive cashflowPositive EBITDA
Health score
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✦ Verdict · Analyst summary
Financials

Trend over 19 financial years

2025202420232022202120192018201720162015201420132012201120102009200820072006
Income statement
Gross margin79,6 k €82,5 k €84,5 k €113,6 k €155,2 k €321,7 k €249,2 k €179,4 k €270,2 k €161,2 k €161,8 k €153,2 k €-611 €-652 €-2,9 k €-2,5 k €6 k €4,7 k €-253,2 €
EBITDA73,7 k €76,5 k €78,2 k €109 k €150,1 k €314,6 k €244,8 k €163,6 k €255,4 k €155,5 k €158,9 k €151,8 k €-1,1 k €-1,2 k €-3 k €-3 k €5,5 k €4,2 k €-727,7 €
Operating result16,9 k €16,9 k €20,1 k €40,9 k €82,8 k €252,4 k €184 k €86,5 k €159,4 k €87,7 k €110 k €19,2 k €-1,7 k €-1,2 k €-3,3 k €-5,5 k €4,4 k €4,2 k €-727,7 €
Net result918,4 €2 k €-293 k €22 k €74,8 k €234,5 k €107 k €57,1 k €119,3 k €64,5 k €77,2 k €12,9 k €-1,8 k €-1,3 k €-3,4 k €-7,3 k €1,5 k €2 k €-892,5 €
Balance sheet
Equity5,1 k €4,2 k €2,1 k €295,2 k €273,1 k €261,3 k €246,9 k €139,9 k €122,8 k €73,4 k €58,9 k €11,7 k €-1,2 k €551 €1,9 k €5,3 k €12,5 k €11 k €8,9 k €
Total assets610,7 k €541,2 k €664,4 k €959,8 k €1,1 M €1,2 M €1,2 M €1,3 M €1,1 M €912,7 k €900,1 k €906,8 k €6,9 k €29,5 k €30 k €38,1 k €78,6 k €40,2 k €21,6 k €
Cash114,7 k €16,5 k €43,6 k €23,2 k €135,1 k €198,9 k €120,3 k €134,4 k €160,1 k €172,5 k €159,7 k €125,6 k €6,3 k €25 k €22,5 k €24,4 k €46,9 k €21 k €19,3 k €
Debts605,6 k €537 k €662,3 k €664,6 k €810,8 k €957,7 k €953 k €1,1 M €933,3 k €839,3 k €841,2 k €895,1 k €8,1 k €29 k €28,1 k €32,8 k €58,1 k €20,6 k €12,6 k €
Other
Workforce0,0 ETP0,3 ETP0,3 ETP
Estimate

Indicative valuation

As an indication, this company is worth

between 100 k€ and 250 k€
See the valuation
Governance

Board of directors

Seen on filing of 31/12/2025 · 1 active · 9 ended

Active mandates

Didier De Laet

Director · since 22 novembre 2004

Active

Ended mandates

Caroline Bernaerts

Director · since 01 juillet 2016

Ended
Caroline Bernaerts

Manager · since 01 juillet 2016

Ended
COPYCAT

Director · since 01 juillet 2014 · 0462.214.502

Represented by Didier De Laet

Ended
COPYCAT

Manager · since 01 juillet 2014 · 0462.214.502

Represented by Didier De Laet

Ended
Annual accounts

Full financial information

202520242023202220212020
Type of accountMicro modelMicro modelMicro modelAbridged modelMicro modelAbridged model
Start of the financial year01/01/202501/01/202401/01/202301/01/202201/01/202101/01/2020
Closing of the financial year31/12/202531/12/202431/12/202331/12/202231/12/202131/12/2020
Length of the financial year12 months12 months12 months12 months12 months12 months
Filing date29/06/202630/07/202525/07/202431/08/202329/08/202216/07/2021
General meeting22/05/202630/06/202524/05/202425/05/202325/05/202215/06/2021
Currency of the financial yearEUREUREUREUREUREUR
NBB quality labelSatisfying controlsSatisfying controlsSatisfying controlsSatisfying controlsSatisfying controlsSatisfying controls
Ratios

Financial ratios

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Filings

Annual accounts filings

20 filings with the NBB

ModelClosingGeneral meetingFiledLanguageDocument
Micro model31/12/202522/05/202629/06/2026DutchPDF
Micro model31/12/202430/06/202530/07/2025DutchPDF
Micro model31/12/202324/05/202425/07/2024DutchPDF
Abridged model31/12/202225/05/202331/08/2023DutchPDF
Micro model31/12/202125/05/202229/08/2022DutchPDF
Abridged model31/12/202015/06/202116/07/2021DutchPDF
Micro model31/12/201908/09/202028/09/2020DutchPDF
Abridged model31/12/201825/05/201930/08/2019DutchPDF
Abridged model31/12/201725/05/201829/06/2018DutchPDF
Abridged model31/12/201626/05/201730/06/2017DutchPDF
Abridged model31/12/201525/05/201630/06/2016DutchPDF
Abridged model31/12/201426/05/201528/08/2015DutchPDF
Abridged model31/12/201326/05/201414/07/2014DutchPDF
Abridged model31/12/201230/08/201302/10/2013DutchPDF
Abridged model31/12/201125/05/201230/09/2012DutchPDF
Abridged model31/12/201025/05/201131/08/2011DutchPDF
Abridged model31/12/200925/05/201029/07/2010DutchPDF
Abridged model31/12/200825/05/200919/06/2009DutchPDF
Abridged model31/12/200726/05/200829/09/2008DutchPDF
Abridged model31/12/200625/05/200730/07/2007DutchPDF
Estimate

Indicative valuation

Order of magnitude

As an indication, this company is worth

between 100 k€ and 250 k€

The detail comes with the Business plan: low and high bounds, the valuation bridge for each financial year, transaction multiples by sector and size, group valuation and exports.

Discover the Business plan
Disclaimer

Indicative estimate based on public sector multiples and the filed annual accounts. It is neither a certified valuation nor financial or investment advice.

Governance

Board of directors

Seen on filing of 31/12/2025 · 1 active · 9 ended

Active mandates

Didier De Laet

Director · since 22 novembre 2004

Active

Ended mandates

Caroline Bernaerts

Director · since 01 juillet 2016

Ended
Caroline Bernaerts

Manager · since 01 juillet 2016

Ended
COPYCAT

Director · since 01 juillet 2014 · 0462.214.502

Represented by Didier De Laet

Ended
COPYCAT

Manager · since 01 juillet 2014 · 0462.214.502

Represented by Didier De Laet

Ended
Shareholders

Ownership and network

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Belgian Official Gazette

Belgian Official Gazette publications

  • Mandates15/07/2024
    STATUTEN (VERTALING, COÖRDINATIE, OVERIGE WIJZIGINGEN, …) - WIJZIGING RECHTSVORM - DOEL - ONTSLAGEN - BENOEMINGEN
    PDF
  • Mandates29/07/2016
    ONTSLAGEN - BENOEMINGEN
    PDF
  • Mandates07/04/2015
    ONTSLAGEN - BENOEMINGEN
    PDF
  • Mandates14/06/2013
    MAATSCHAPPELIJKE ZETEL - ONTSLAGEN - BENOEMINGEN
    PDF
  • Other07/12/2004
    RUBRIEK OPRICHTING (NIEUWE RECHTSPERSOON, OPENING BIJKANTOOR, ENZ...)
    PDF

Source: Belgian Official Gazette

Competition

Similar companies

A company's peers, by sector and size, are included in the Business plan.

See the Business plan

Timeline

  1. 2025
    Annual accounts 2025918,4 €
  2. 2024
    Annual accounts 20242 k €
  3. 2023
    Annual accounts 2023-293 k €
  4. 2022
    Annual accounts 202222 k €
  5. 2021
    Annual accounts 202174,8 k €
  6. 2019
    Annual accounts 2019234,5 k €
  7. 2018
    Annual accounts 2018107 k €
  8. 2017
    Annual accounts 201757,1 k €
  9. 2016
    Annual accounts 2016119,3 k €
  10. 2015
    Annual accounts 201564,5 k €
  11. 2014
    Annual accounts 201477,2 k €
  12. 2013
    Annual accounts 201312,9 k €
  13. 2012
    Annual accounts 2012-1,8 k €
  14. 2011
    Annual accounts 2011-1,3 k €
  15. 2010
    Annual accounts 2010-3,4 k €
  16. 2009
    Annual accounts 2009-7,3 k €
  17. 2008
    Annual accounts 20081,5 k €
  18. 2007
    Annual accounts 20072 k €
  19. 2006
    Annual accounts 2006-892,5 €
  20. 22/11/2004
    IncorporationPrivate limited company